In January 2022, iOS accounted for 36 percent of global mobile advertising spending. The share increased to 44 percent in the arch of the same year, reaching 47 percent between September and December 2022. Marketers' spending on Android represented approximately 64 percent of the total spending, only to fall back to 53 percent in between September and December 2022.
Distribution of mobile advertising spending worldwide in between January and December 2022, by operating system
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Liftoff. (March 1, 2023). Distribution of mobile advertising spending worldwide in between January and December 2022, by operating system [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/685236/mobile-ad-spend-os/
Liftoff. "Distribution of mobile advertising spending worldwide in between January and December 2022, by operating system." Chart. March 1, 2023. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/685236/mobile-ad-spend-os/
Liftoff. (2023). Distribution of mobile advertising spending worldwide in between January and December 2022, by operating system. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/685236/mobile-ad-spend-os/
Liftoff. "Distribution of Mobile Advertising Spending Worldwide in between January and December 2022, by Operating System." Statista, Statista Inc., 1 Mar 2023, https://www.statista.com/statistics/685236/mobile-ad-spend-os/
Liftoff, Distribution of mobile advertising spending worldwide in between January and December 2022, by operating system Statista, https://www.statista.com/statistics/685236/mobile-ad-spend-os/ (last visited January 08, 2025)
Distribution of mobile advertising spending worldwide in between January and December 2022, by operating system [Graph], Liftoff, March 1, 2023. [Online]. Available: https://www.statista.com/statistics/685236/mobile-ad-spend-os/
