Leading e-commerce software in Italy 2025

As of January 2025, WooCommerce Checkout held the biggest market share of e-commerce software providers in Italy, accounting for approximately a quarter of the total. Sharing the second position in the ranking were Ecwid and Shopify, used by 20 percent of e-commerce websites, followed by Wix stores at around 17 percent.

Tech investments

Italian e-commerce managers are gearing up for significant technological investments in 2024, with over half planning new investments in technology partners. This focus on digital innovation reflects the growing importance of technology in the e-commerce sector and the need to stay competitive in a rapidly evolving market.

AI at the center of tech innovations

Artificial intelligence (AI) is set to revolutionize the e-commerce landscape in Italy, with 82 percent of B2C professionals expecting increased investments in AI for customer data analysis and catalog management through websites. This significant focus on AI aligns with a broader European trend, where 56 percent of e-commerce professionals recognize AI's potential in collecting and analyzing customer data and behavior.