This statistic presents the leading e-commerce activities of internet users in Canada as of January 2018. It was found that 46 percent of respondents stated that they purchased a product or service online on a weekly or monthly basis.
Leading e-commerce activities of internet users in Canada as of January 2018
Characteristic
Share of respondents
Look online for details about stores/businesses
73%
Search for companies that sell specific products/services
62%
Browse online with intention of buying something online
58%
Browse online with intention of buying something in-store
53%
Use social media for inspiration/ browsing products/services to buy
47%
Buy a product/service online
46%
Click on search engine ad
41%
Click on an ad in social media
38%
Click on product on a company’s social media site
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Insights West, & Ayima. (April 4, 2018). Leading e-commerce activities of internet users in Canada as of January 2018 [Graph]. In Statista. Retrieved January 07, 2025, from https://www.statista.com/statistics/686873/canada-leading-e-commerce-activities/
Insights West, und Ayima. "Leading e-commerce activities of internet users in Canada as of January 2018." Chart. April 4, 2018. Statista. Accessed January 07, 2025. https://www.statista.com/statistics/686873/canada-leading-e-commerce-activities/
Insights West, Ayima. (2018). Leading e-commerce activities of internet users in Canada as of January 2018. Statista. Statista Inc.. Accessed: January 07, 2025. https://www.statista.com/statistics/686873/canada-leading-e-commerce-activities/
Insights West, and Ayima. "Leading E-commerce Activities of Internet Users in Canada as of January 2018." Statista, Statista Inc., 4 Apr 2018, https://www.statista.com/statistics/686873/canada-leading-e-commerce-activities/
Insights West & Ayima, Leading e-commerce activities of internet users in Canada as of January 2018 Statista, https://www.statista.com/statistics/686873/canada-leading-e-commerce-activities/ (last visited January 07, 2025)
Leading e-commerce activities of internet users in Canada as of January 2018 [Graph], Insights West, & Ayima, April 4, 2018. [Online]. Available: https://www.statista.com/statistics/686873/canada-leading-e-commerce-activities/
