Netflix: ad spend 2014-2023

Netflix reported advertising expenses of nearly 1.73 billion U.S. dollars for 2023, an over nine percent increase from the previous year's spending of 1.59 billion dollars.

Netflix by the numbers

 Netflix is the leading subscription video-on-demand (SVOD) service worldwide based on user count and revenue. Established in 1997 as a DVD rental service, the company has revolutionized the global streaming scene. It now serves its vast catalog of TV shows and movies to audiences in more than 190 countries. According to the streaming giant’s latest filings, its global annual revenue stood at 33.7 billion U.S. dollars in 2023. While this figure marked the highest earnings in over two decades, revenue growth was much more modest than in previous years.

The biggest players in the competitive sector

The global revenue of the SVOD market has experienced remarkable growth in the previous years. Moreover, a further increase was forecasted for the coming years, reaching nearly 138 billion dollars by 2027. The growing sector also triggers competition. Netflix continues to compete with its biggest rivals, Amazon Prime Video and Disney+ for the largest market share.