The ad spending in the 'Traditional Out-of-Home Advertising' segment of the advertising market in Belgium was forecast to continuously increase between 2024 and 2030 by in total 17.1 million euro (+31.26 percent). After the tenth consecutive increasing year, the ad spending is estimated to reach 71.8 million euro and therefore a new peak in 2030.
Data provided by Statista Market Insights are estimates.Definition: Traditional Out-of-Home (OOH) Advertising refers to all advertising revenues generated by traditional (physical) out-of-home media in public areas. The Traditional Out-of-Home Advertising market includes all ad spending on large outdoor formats, street furniture, transit and transportation, and others.
Additional information: Traditional Out-of-Home (OOH) Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Traditional Out-of-Home Advertising include JCDecaux, Ströer, Focus Media Information, Hakuhodo, Dentsu, Clear Channel Outdoor, and APG SGA. For more information on the data displayed, use the info button right next to the boxes.
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Statista. (October 29, 2024). Traditional out-of-home (OOH) advertising spending in Belgium from 2018 to 2030 (in million euros) [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/694101/ooh-ad-spending-in-belgium/
Statista. "Traditional out-of-home (OOH) advertising spending in Belgium from 2018 to 2030 (in million euros)." Chart. October 29, 2024. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/694101/ooh-ad-spending-in-belgium/
Statista. (2024). Traditional out-of-home (OOH) advertising spending in Belgium from 2018 to 2030 (in million euros). Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/694101/ooh-ad-spending-in-belgium/
Statista. "Traditional Out-of-home (Ooh) Advertising Spending in Belgium from 2018 to 2030 (in Million Euros)." Statista, Statista Inc., 29 Oct 2024, https://www.statista.com/statistics/694101/ooh-ad-spending-in-belgium/
Statista, Traditional out-of-home (OOH) advertising spending in Belgium from 2018 to 2030 (in million euros) Statista, https://www.statista.com/statistics/694101/ooh-ad-spending-in-belgium/ (last visited January 06, 2025)
Traditional out-of-home (OOH) advertising spending in Belgium from 2018 to 2030 (in million euros) [Graph], Statista, October 29, 2024. [Online]. Available: https://www.statista.com/statistics/694101/ooh-ad-spending-in-belgium/
