Cosmetic purchases by women in the United Kingdom (UK) 2017, by age
This statistic shows the results of a 2017 survey in which female respondents in the United Kingdom (UK) were asked which cosmetic products they buy for themselves or their household, broken down by age group. The results show that younger people are more likely to purchase all cosmetic products than the older generation. Mascara is the most popular choice among 18 to 29 year olds, with 90 percent purchasing this product for themselves or their household, compared to just 69 percent of those aged 60 years or older.
