This statistic shows the leading fifteen cosmetic brands in the United Kingdom (UK), based on the awareness of the brands among female respondents to a 2017 survey. The results of the survey show that women in the UK are most familiar with the cosmetic brands Rimmel and Max Factor, both of which around 86 percent of respondents are able to recognize by name. In third place is the brand Avon, which 83 percent of those surveyed are familiar with.
Which of the following decorative cosmetics (foundation, lipstick, mascara etc.) brands do you know (at least by name)?
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Statista. (June 1, 2017). Which of the following decorative cosmetics (foundation, lipstick, mascara etc.) brands do you know (at least by name)? [Graph]. In Statista. Retrieved January 23, 2025, from https://www.statista.com/statistics/722597/cosmetic-brand-awareness-among-females-united-kingdom-uk/?__sso_cookie_checker=failed
Statista. "Which of the following decorative cosmetics (foundation, lipstick, mascara etc.) brands do you know (at least by name)?." Chart. June 1, 2017. Statista. Accessed January 23, 2025. https://www.statista.com/statistics/722597/cosmetic-brand-awareness-among-females-united-kingdom-uk/?__sso_cookie_checker=failed
Statista. (2017). Which of the following decorative cosmetics (foundation, lipstick, mascara etc.) brands do you know (at least by name)?. Statista. Statista Inc.. Accessed: January 23, 2025. https://www.statista.com/statistics/722597/cosmetic-brand-awareness-among-females-united-kingdom-uk/?__sso_cookie_checker=failed
Statista. "Which of The following Decorative Cosmetics (Foundation, Lipstick, Mascara Etc.) Brands Do You Know (at Least by Name)?." Statista, Statista Inc., 1 Jun 2017, https://www.statista.com/statistics/722597/cosmetic-brand-awareness-among-females-united-kingdom-uk/?__sso_cookie_checker=failed
Statista, Which of the following decorative cosmetics (foundation, lipstick, mascara etc.) brands do you know (at least by name)? Statista, https://www.statista.com/statistics/722597/cosmetic-brand-awareness-among-females-united-kingdom-uk/?__sso_cookie_checker=failed (last visited January 23, 2025)
Which of the following decorative cosmetics (foundation, lipstick, mascara etc.) brands do you know (at least by name)? [Graph], Statista, June 1, 2017. [Online]. Available: https://www.statista.com/statistics/722597/cosmetic-brand-awareness-among-females-united-kingdom-uk/?__sso_cookie_checker=failed
