This statistic shows the results of a 2017 survey in which female respondents in the United Kingdom (UK) were asked about their willingness to try out new facial cleanser (makeup remover etc.) trends. Among those surveyed, 21 percent said they rely only on what they have already tried and tested, while 5 percent like to try out new trends. The largest proportion of respondents (34 percent) position themselves in the middle of this scale.
Female consumers' opinions on trying out new facial cleanser (makeup remover etc.) trends in the United Kingdom (UK) in 2017*
English speaking female population; those who use facial cleanser at least once a month
Method of interview
Online survey
Supplementary notes
*The full question asked in the survey was as follows: "Please position yourself in regards to the following statements. [When it comes to facial cleanser (makeup remover etc.), I only rely on what I have tried and tested. | I like to try new facial cleanser (makeup remover etc.) trends.]"
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Statista. (June 1, 2017). Female consumers' opinions on trying out new facial cleanser (makeup remover etc.) trends in the United Kingdom (UK) in 2017* [Graph]. In Statista. Retrieved January 24, 2025, from https://www.statista.com/statistics/724771/women-s-willingness-to-try-new-facial-cleanser-trends-united-kingdom-uk/?__sso_cookie_checker=failed
Statista. "Female consumers' opinions on trying out new facial cleanser (makeup remover etc.) trends in the United Kingdom (UK) in 2017*." Chart. June 1, 2017. Statista. Accessed January 24, 2025. https://www.statista.com/statistics/724771/women-s-willingness-to-try-new-facial-cleanser-trends-united-kingdom-uk/?__sso_cookie_checker=failed
Statista. (2017). Female consumers' opinions on trying out new facial cleanser (makeup remover etc.) trends in the United Kingdom (UK) in 2017*. Statista. Statista Inc.. Accessed: January 24, 2025. https://www.statista.com/statistics/724771/women-s-willingness-to-try-new-facial-cleanser-trends-united-kingdom-uk/?__sso_cookie_checker=failed
Statista. "Female Consumers' Opinions on Trying out New Facial Cleanser (Makeup Remover Etc.) Trends in The United Kingdom (Uk) in 2017*." Statista, Statista Inc., 1 Jun 2017, https://www.statista.com/statistics/724771/women-s-willingness-to-try-new-facial-cleanser-trends-united-kingdom-uk/?__sso_cookie_checker=failed
Statista, Female consumers' opinions on trying out new facial cleanser (makeup remover etc.) trends in the United Kingdom (UK) in 2017* Statista, https://www.statista.com/statistics/724771/women-s-willingness-to-try-new-facial-cleanser-trends-united-kingdom-uk/?__sso_cookie_checker=failed (last visited January 24, 2025)
Female consumers' opinions on trying out new facial cleanser (makeup remover etc.) trends in the United Kingdom (UK) in 2017* [Graph], Statista, June 1, 2017. [Online]. Available: https://www.statista.com/statistics/724771/women-s-willingness-to-try-new-facial-cleanser-trends-united-kingdom-uk/?__sso_cookie_checker=failed
