In 2024, Itaú was the most valuable Brazilian banking brand, with a brand value of over 8.3 billion U.S. dollars. Banco do Brasil (BB) and Bradesco rounded up the top three with brand values of around 5.5 billion and five billion dollars, respectively. Overall, Itaú was also Brazil's most valuable brand in 2024.
Leading banking brands in Brazil in 2024, by brand value
(in billion U.S. dollars)
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Brand Finance. (May 7, 2024). Leading banking brands in Brazil in 2024, by brand value (in billion U.S. dollars) [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/739039/most-valuable-brands-in-banking-brazil/
Brand Finance. "Leading banking brands in Brazil in 2024, by brand value (in billion U.S. dollars)." Chart. May 7, 2024. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/739039/most-valuable-brands-in-banking-brazil/
Brand Finance. (2024). Leading banking brands in Brazil in 2024, by brand value (in billion U.S. dollars). Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/739039/most-valuable-brands-in-banking-brazil/
Brand Finance. "Leading Banking Brands in Brazil in 2024, by Brand Value (in Billion U.S. Dollars)." Statista, Statista Inc., 7 May 2024, https://www.statista.com/statistics/739039/most-valuable-brands-in-banking-brazil/
Brand Finance, Leading banking brands in Brazil in 2024, by brand value (in billion U.S. dollars) Statista, https://www.statista.com/statistics/739039/most-valuable-brands-in-banking-brazil/ (last visited January 08, 2025)
Leading banking brands in Brazil in 2024, by brand value (in billion U.S. dollars) [Graph], Brand Finance, May 7, 2024. [Online]. Available: https://www.statista.com/statistics/739039/most-valuable-brands-in-banking-brazil/
