This statistic represents the reasons why French Internet users were equipped with ad blocking software in 2016. More than 80 percent of respondents said they were equipped because advertising disrupted navigation.
Reasons French Internet users are equipped with ad blocking software in 2016
Characteristic
Share of respondents
Because it disrupts navigation
85%
Because Internet advertising is becoming increasingly annoying
71%
Because Internet advertising is more and more present
66%
Because Internet advertising is becoming more and more repetitive
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Ipsos, & IAB (U.S.). (March 9, 2016). Reasons French Internet users are equipped with ad blocking software in 2016 [Graph]. In Statista. Retrieved January 23, 2025, from https://www.statista.com/statistics/769640/reason-be-team-ad-blocks-la-france/?__sso_cookie_checker=failed
Ipsos, und IAB (U.S.). "Reasons French Internet users are equipped with ad blocking software in 2016." Chart. March 9, 2016. Statista. Accessed January 23, 2025. https://www.statista.com/statistics/769640/reason-be-team-ad-blocks-la-france/?__sso_cookie_checker=failed
Ipsos, IAB (U.S.). (2016). Reasons French Internet users are equipped with ad blocking software in 2016. Statista. Statista Inc.. Accessed: January 23, 2025. https://www.statista.com/statistics/769640/reason-be-team-ad-blocks-la-france/?__sso_cookie_checker=failed
Ipsos, and IAB (U.S.). "Reasons French Internet Users Are Equipped with Ad Blocking Software in 2016." Statista, Statista Inc., 9 Mar 2016, https://www.statista.com/statistics/769640/reason-be-team-ad-blocks-la-france/?__sso_cookie_checker=failed
Ipsos & IAB (U.S.), Reasons French Internet users are equipped with ad blocking software in 2016 Statista, https://www.statista.com/statistics/769640/reason-be-team-ad-blocks-la-france/?__sso_cookie_checker=failed (last visited January 23, 2025)
Reasons French Internet users are equipped with ad blocking software in 2016 [Graph], Ipsos, & IAB (U.S.), March 9, 2016. [Online]. Available: https://www.statista.com/statistics/769640/reason-be-team-ad-blocks-la-france/?__sso_cookie_checker=failed
