This statistic shows the results of a 2017 survey in which 20 to 30 year olds in the United Kingdom (UK) were asked about what draws them to a luxury brand. Out of those surveyed, 43 percent said that it is the quality of products which attracts them to a luxury brand, making this the most important attribute in the provided list.
68 percent female, 32 percent male; those who said they were either interested or very interested in luxury spending
Method of interview
Online survey
Supplementary notes
* The total number of respondents in the survey was 1,005, including respondents in the US, UK, Italy and China. The source did not specify the exact number of respondents in the UK and only gave 230+ as the average number per region.
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Deloitte. (July 1, 2017). What ONE thing most draws you to a luxury brand? [Graph]. In Statista. Retrieved January 24, 2025, from https://www.statista.com/statistics/780892/millennials-luxury-brand-attractive-attributes-united-kingdom-uk/?__sso_cookie_checker=failed
Deloitte. "What ONE thing most draws you to a luxury brand?." Chart. July 1, 2017. Statista. Accessed January 24, 2025. https://www.statista.com/statistics/780892/millennials-luxury-brand-attractive-attributes-united-kingdom-uk/?__sso_cookie_checker=failed
Deloitte. (2017). What ONE thing most draws you to a luxury brand?. Statista. Statista Inc.. Accessed: January 24, 2025. https://www.statista.com/statistics/780892/millennials-luxury-brand-attractive-attributes-united-kingdom-uk/?__sso_cookie_checker=failed
Deloitte. "What One Thing Most Draws You to a Luxury Brand?." Statista, Statista Inc., 1 Jul 2017, https://www.statista.com/statistics/780892/millennials-luxury-brand-attractive-attributes-united-kingdom-uk/?__sso_cookie_checker=failed
Deloitte, What ONE thing most draws you to a luxury brand? Statista, https://www.statista.com/statistics/780892/millennials-luxury-brand-attractive-attributes-united-kingdom-uk/?__sso_cookie_checker=failed (last visited January 24, 2025)
What ONE thing most draws you to a luxury brand? [Graph], Deloitte, July 1, 2017. [Online]. Available: https://www.statista.com/statistics/780892/millennials-luxury-brand-attractive-attributes-united-kingdom-uk/?__sso_cookie_checker=failed
