This statistic shows the results of a 2017 survey in which respondents in the United Kingdom (UK) were asked which retailers they most and least trust with their personal data. The leading retailer based on customer trust was Amazon, which 50 percent of those surveyed say they trust with their personal data. Other trustworthy brands among consumers are Tesco (at 39 percent), Sainsbury's and Boots (both at 33 percent).
Leading 10 retailers in the United Kingdom (UK) in 2017, based on share of customers who trust them with their personal data*
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REaD Group. (July 3, 2017). Leading 10 retailers in the United Kingdom (UK) in 2017, based on share of customers who trust them with their personal data* [Graph]. In Statista. Retrieved March 07, 2025, from https://www.statista.com/statistics/785679/leading-retailers-based-on-customer-trust-united-kingdom-uk/?__sso_cookie_checker=failed
REaD Group. "Leading 10 retailers in the United Kingdom (UK) in 2017, based on share of customers who trust them with their personal data*." Chart. July 3, 2017. Statista. Accessed March 07, 2025. https://www.statista.com/statistics/785679/leading-retailers-based-on-customer-trust-united-kingdom-uk/?__sso_cookie_checker=failed
REaD Group. (2017). Leading 10 retailers in the United Kingdom (UK) in 2017, based on share of customers who trust them with their personal data*. Statista. Statista Inc.. Accessed: March 07, 2025. https://www.statista.com/statistics/785679/leading-retailers-based-on-customer-trust-united-kingdom-uk/?__sso_cookie_checker=failed
REaD Group. "Leading 10 Retailers in The United Kingdom (Uk) in 2017, Based on Share of Customers Who Trust Them with Their Personal Data*." Statista, Statista Inc., 3 Jul 2017, https://www.statista.com/statistics/785679/leading-retailers-based-on-customer-trust-united-kingdom-uk/?__sso_cookie_checker=failed
REaD Group, Leading 10 retailers in the United Kingdom (UK) in 2017, based on share of customers who trust them with their personal data* Statista, https://www.statista.com/statistics/785679/leading-retailers-based-on-customer-trust-united-kingdom-uk/?__sso_cookie_checker=failed (last visited March 07, 2025)
Leading 10 retailers in the United Kingdom (UK) in 2017, based on share of customers who trust them with their personal data* [Graph], REaD Group, July 3, 2017. [Online]. Available: https://www.statista.com/statistics/785679/leading-retailers-based-on-customer-trust-united-kingdom-uk/?__sso_cookie_checker=failed
