Alibaba, Tencent, and Baidu are the major digital ad publishers in China. In 2021, the net digital ad revenue of the e-commerce tycoon Alibaba was estimated to be 35 billion U.S. dollars. The delivery giant Meituan would register the highest year-on-year growth rate at 35.8 percent in digital ad revenue among all ad platforms.
Leading digital ad publishers in China in 2021, by estimated net digital ad revenue
(in billion U.S. dollars)
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eMarketer. (April 16, 2021). Leading digital ad publishers in China in 2021, by estimated net digital ad revenue (in billion U.S. dollars) [Graph]. In Statista. Retrieved April 02, 2025, from https://www.statista.com/statistics/796307/china-online-media-advertising-revenue-by-company/?__sso_cookie_checker=failed
eMarketer. "Leading digital ad publishers in China in 2021, by estimated net digital ad revenue (in billion U.S. dollars)." Chart. April 16, 2021. Statista. Accessed April 02, 2025. https://www.statista.com/statistics/796307/china-online-media-advertising-revenue-by-company/?__sso_cookie_checker=failed
eMarketer. (2021). Leading digital ad publishers in China in 2021, by estimated net digital ad revenue (in billion U.S. dollars). Statista. Statista Inc.. Accessed: April 02, 2025. https://www.statista.com/statistics/796307/china-online-media-advertising-revenue-by-company/?__sso_cookie_checker=failed
eMarketer. "Leading Digital Ad Publishers in China in 2021, by Estimated Net Digital Ad Revenue (in Billion U.S. Dollars)." Statista, Statista Inc., 16 Apr 2021, https://www.statista.com/statistics/796307/china-online-media-advertising-revenue-by-company/?__sso_cookie_checker=failed
eMarketer, Leading digital ad publishers in China in 2021, by estimated net digital ad revenue (in billion U.S. dollars) Statista, https://www.statista.com/statistics/796307/china-online-media-advertising-revenue-by-company/?__sso_cookie_checker=failed (last visited April 02, 2025)
Leading digital ad publishers in China in 2021, by estimated net digital ad revenue (in billion U.S. dollars) [Graph], eMarketer, April 16, 2021. [Online]. Available: https://www.statista.com/statistics/796307/china-online-media-advertising-revenue-by-company/?__sso_cookie_checker=failed
