The number of OTT and TV services used by U.S. and Canadian adults peaked in the fourth quarter of 2022 at on average 11.5 services, but declined towards 2024. Consumers used on average more paid services than freely available platforms. However, the use of paid services, such as TVOD and SVOD, decreased at a faster pace than non-paid platforms during the past year, with consumers reducing their entertainment spending.
Average number of paid and non-paid TV and video services used by viewers in the United States and Canada from 4th quarter 2020 to 2nd quarter 2024
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TiVo. (September 26, 2024). Average number of paid and non-paid TV and video services used by viewers in the United States and Canada from 4th quarter 2020 to 2nd quarter 2024 [Graph]. In Statista. Retrieved January 07, 2025, from https://www.statista.com/statistics/798106/number-streaming-services-used-pay-tv-subscriber/
TiVo. "Average number of paid and non-paid TV and video services used by viewers in the United States and Canada from 4th quarter 2020 to 2nd quarter 2024." Chart. September 26, 2024. Statista. Accessed January 07, 2025. https://www.statista.com/statistics/798106/number-streaming-services-used-pay-tv-subscriber/
TiVo. (2024). Average number of paid and non-paid TV and video services used by viewers in the United States and Canada from 4th quarter 2020 to 2nd quarter 2024. Statista. Statista Inc.. Accessed: January 07, 2025. https://www.statista.com/statistics/798106/number-streaming-services-used-pay-tv-subscriber/
TiVo. "Average Number of Paid and Non-paid Tv and Video Services Used by Viewers in The United States and Canada from 4th Quarter 2020 to 2nd Quarter 2024." Statista, Statista Inc., 26 Sep 2024, https://www.statista.com/statistics/798106/number-streaming-services-used-pay-tv-subscriber/
TiVo, Average number of paid and non-paid TV and video services used by viewers in the United States and Canada from 4th quarter 2020 to 2nd quarter 2024 Statista, https://www.statista.com/statistics/798106/number-streaming-services-used-pay-tv-subscriber/ (last visited January 07, 2025)
Average number of paid and non-paid TV and video services used by viewers in the United States and Canada from 4th quarter 2020 to 2nd quarter 2024 [Graph], TiVo, September 26, 2024. [Online]. Available: https://www.statista.com/statistics/798106/number-streaming-services-used-pay-tv-subscriber/
