This statistic illustrates the share of B2C companies rewarding customer behavior in Italy in 2017. According to survey results, 68 percent of businesses rewarded customers in special occasions of their life, while 41 percent of companies gave their customers a reward for in store activity not related to shopping.
Share of B2C companies rewarding customer behavior in Italy in 2017
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Osservatorio Fedeltà. (October 20, 2017). Share of B2C companies rewarding customer behavior in Italy in 2017 [Graph]. In Statista. Retrieved January 23, 2025, from https://www.statista.com/statistics/800104/customer-behavior-rewarding-by-b2c-companies-in-italy/?__sso_cookie_checker=failed
Osservatorio Fedeltà. "Share of B2C companies rewarding customer behavior in Italy in 2017." Chart. October 20, 2017. Statista. Accessed January 23, 2025. https://www.statista.com/statistics/800104/customer-behavior-rewarding-by-b2c-companies-in-italy/?__sso_cookie_checker=failed
Osservatorio Fedeltà. (2017). Share of B2C companies rewarding customer behavior in Italy in 2017. Statista. Statista Inc.. Accessed: January 23, 2025. https://www.statista.com/statistics/800104/customer-behavior-rewarding-by-b2c-companies-in-italy/?__sso_cookie_checker=failed
Osservatorio Fedeltà. "Share of B2c Companies Rewarding Customer Behavior in Italy in 2017." Statista, Statista Inc., 20 Oct 2017, https://www.statista.com/statistics/800104/customer-behavior-rewarding-by-b2c-companies-in-italy/?__sso_cookie_checker=failed
Osservatorio Fedeltà, Share of B2C companies rewarding customer behavior in Italy in 2017 Statista, https://www.statista.com/statistics/800104/customer-behavior-rewarding-by-b2c-companies-in-italy/?__sso_cookie_checker=failed (last visited January 23, 2025)
Share of B2C companies rewarding customer behavior in Italy in 2017 [Graph], Osservatorio Fedeltà, October 20, 2017. [Online]. Available: https://www.statista.com/statistics/800104/customer-behavior-rewarding-by-b2c-companies-in-italy/?__sso_cookie_checker=failed