The leading factor consumers in Japan pay attention when purchasing ice cream in retail stores was the flavor as revealed in a survey conducted in October 2023. More than 62 percent of respondents stated that they paid attention to their flavor preferences when buying ice cream at supermarkets and convenience stores, with brand preferences following as the second most named factor.
Main factors influencing ice cream purchases in Japan as of October 2023
Original question: "When you buy ice cream, do you chose the product based on the brand or the flavor? Please name the aspects you pay attention to when buying ice cream at supermarkets and convenience stores."
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Japan Ice Cream Association. (January 22, 2024). Main factors influencing ice cream purchases in Japan as of October 2023 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/802592/japan-ice-cream-purchasing-decisions/
Japan Ice Cream Association. "Main factors influencing ice cream purchases in Japan as of October 2023." Chart. January 22, 2024. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/802592/japan-ice-cream-purchasing-decisions/
Japan Ice Cream Association. (2024). Main factors influencing ice cream purchases in Japan as of October 2023. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/802592/japan-ice-cream-purchasing-decisions/
Japan Ice Cream Association. "Main Factors Influencing Ice Cream Purchases in Japan as of October 2023." Statista, Statista Inc., 22 Jan 2024, https://www.statista.com/statistics/802592/japan-ice-cream-purchasing-decisions/
Japan Ice Cream Association, Main factors influencing ice cream purchases in Japan as of October 2023 Statista, https://www.statista.com/statistics/802592/japan-ice-cream-purchasing-decisions/ (last visited January 08, 2025)
Main factors influencing ice cream purchases in Japan as of October 2023 [Graph], Japan Ice Cream Association, January 22, 2024. [Online]. Available: https://www.statista.com/statistics/802592/japan-ice-cream-purchasing-decisions/
