This survey shows the importance of customer service to customers' choice of or loyalty to a brand in 2018. During the survey, 66 percent of respondents from the United States stated that customer service was very important to them when choosing a brand.
How important is customer service to you in your choice of, or loyalty to, a brand?
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Microsoft. (March 14, 2019). How important is customer service to you in your choice of, or loyalty to, a brand? [Graph]. In Statista. Retrieved January 24, 2025, from https://www.statista.com/statistics/808348/importance-of-customer-service-to-customers-choice-of-or-loyalty-to-a-brand/?__sso_cookie_checker=failed
Microsoft. "How important is customer service to you in your choice of, or loyalty to, a brand?." Chart. March 14, 2019. Statista. Accessed January 24, 2025. https://www.statista.com/statistics/808348/importance-of-customer-service-to-customers-choice-of-or-loyalty-to-a-brand/?__sso_cookie_checker=failed
Microsoft. (2019). How important is customer service to you in your choice of, or loyalty to, a brand?. Statista. Statista Inc.. Accessed: January 24, 2025. https://www.statista.com/statistics/808348/importance-of-customer-service-to-customers-choice-of-or-loyalty-to-a-brand/?__sso_cookie_checker=failed
Microsoft. "How Important Is Customer Service to You in Your Choice Of, or Loyalty To, a Brand?." Statista, Statista Inc., 14 Mar 2019, https://www.statista.com/statistics/808348/importance-of-customer-service-to-customers-choice-of-or-loyalty-to-a-brand/?__sso_cookie_checker=failed
Microsoft, How important is customer service to you in your choice of, or loyalty to, a brand? Statista, https://www.statista.com/statistics/808348/importance-of-customer-service-to-customers-choice-of-or-loyalty-to-a-brand/?__sso_cookie_checker=failed (last visited January 24, 2025)
How important is customer service to you in your choice of, or loyalty to, a brand? [Graph], Microsoft, March 14, 2019. [Online]. Available: https://www.statista.com/statistics/808348/importance-of-customer-service-to-customers-choice-of-or-loyalty-to-a-brand/?__sso_cookie_checker=failed
