When comparing Gen Z clothing shoppers to those of all ages in the U.S., there is significant reinforcement in usage trends of online shopping channels for product and brand discovery among younger consumers. While 38.5 percent of overall clothing shoppers reported discovering and making purchases through in-store browsing, the corresponding figure for Gen Z stood at 42 percent. Similarly, Gen Z shoppers exhibited heightened usage of brand sites and apps, social media, and word-of-mouth recommendations within their social circles as discovery channels compared to the broader demographic.
Gen Z vs. all clothing shoppers main online discovery channels in the United States in 2023
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eMarketer, & Insider Intelligence. (November 20, 2023). Gen Z vs. all clothing shoppers main online discovery channels in the United States in 2023 [Graph]. In Statista. Retrieved January 22, 2025, from https://www.statista.com/statistics/820893/facebook-brand-discovery-online-purchase-channels-usa/?__sso_cookie_checker=failed
eMarketer, und Insider Intelligence. "Gen Z vs. all clothing shoppers main online discovery channels in the United States in 2023." Chart. November 20, 2023. Statista. Accessed January 22, 2025. https://www.statista.com/statistics/820893/facebook-brand-discovery-online-purchase-channels-usa/?__sso_cookie_checker=failed
eMarketer, Insider Intelligence. (2023). Gen Z vs. all clothing shoppers main online discovery channels in the United States in 2023. Statista. Statista Inc.. Accessed: January 22, 2025. https://www.statista.com/statistics/820893/facebook-brand-discovery-online-purchase-channels-usa/?__sso_cookie_checker=failed
eMarketer, and Insider Intelligence. "Gen Z Vs. All Clothing Shoppers Main Online Discovery Channels in The United States in 2023." Statista, Statista Inc., 20 Nov 2023, https://www.statista.com/statistics/820893/facebook-brand-discovery-online-purchase-channels-usa/?__sso_cookie_checker=failed
eMarketer & Insider Intelligence, Gen Z vs. all clothing shoppers main online discovery channels in the United States in 2023 Statista, https://www.statista.com/statistics/820893/facebook-brand-discovery-online-purchase-channels-usa/?__sso_cookie_checker=failed (last visited January 22, 2025)
Gen Z vs. all clothing shoppers main online discovery channels in the United States in 2023 [Graph], eMarketer, & Insider Intelligence, November 20, 2023. [Online]. Available: https://www.statista.com/statistics/820893/facebook-brand-discovery-online-purchase-channels-usa/?__sso_cookie_checker=failed
