The advertising expenses of the information and communications industry through traditional media in Japan stood at close to 244 billion Japanese yen in 2023. The advertising expenditure decreased from more than 53 billion yen in the previous year.
Advertising expenditure of the information and communications industry through traditional media in Japan from 2014 to 2023
(in billion Japanese yen)
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Dentsu. (February 27, 2024). Advertising expenditure of the information and communications industry through traditional media in Japan from 2014 to 2023 (in billion Japanese yen) [Graph]. In Statista. Retrieved January 23, 2025, from https://www.statista.com/statistics/828014/japan-information-and-communications-industry-mass-media/?__sso_cookie_checker=failed
Dentsu. "Advertising expenditure of the information and communications industry through traditional media in Japan from 2014 to 2023 (in billion Japanese yen)." Chart. February 27, 2024. Statista. Accessed January 23, 2025. https://www.statista.com/statistics/828014/japan-information-and-communications-industry-mass-media/?__sso_cookie_checker=failed
Dentsu. (2024). Advertising expenditure of the information and communications industry through traditional media in Japan from 2014 to 2023 (in billion Japanese yen). Statista. Statista Inc.. Accessed: January 23, 2025. https://www.statista.com/statistics/828014/japan-information-and-communications-industry-mass-media/?__sso_cookie_checker=failed
Dentsu. "Advertising Expenditure of The Information and Communications Industry through Traditional Media in Japan from 2014 to 2023 (in Billion Japanese Yen)." Statista, Statista Inc., 27 Feb 2024, https://www.statista.com/statistics/828014/japan-information-and-communications-industry-mass-media/?__sso_cookie_checker=failed
Dentsu, Advertising expenditure of the information and communications industry through traditional media in Japan from 2014 to 2023 (in billion Japanese yen) Statista, https://www.statista.com/statistics/828014/japan-information-and-communications-industry-mass-media/?__sso_cookie_checker=failed (last visited January 23, 2025)
Advertising expenditure of the information and communications industry through traditional media in Japan from 2014 to 2023 (in billion Japanese yen) [Graph], Dentsu, February 27, 2024. [Online]. Available: https://www.statista.com/statistics/828014/japan-information-and-communications-industry-mass-media/?__sso_cookie_checker=failed
