Digital technologies driving shopping in Italy 2021

Published by Statista Research Department, Dec 15, 2021
The results of a survey on online shopping in Italy showed that digital technologies influenced shopping experience both offline and online. In 2021, four in ten Italian shoppers valued the presence of digital payment options in stores, while close to the same number of respondents considered a detailed e-commerce site a relevant purchase driver. Almost 38 percent of surveyed individuals made purchases depending on home delivery.

Digital technologies driving omnichannel shopping in Italy in 2021

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Release date

June 2021

Region

Italy

Survey time period

June 5-7, 2021

Number of respondents

1,213 respondents

Age group

15-65 years

Special properties

online shoppers

Method of interview

Telephone interview

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