In 2023, Nivea was the leading brand for health and beauty in Poland, with approximately 41 million consumer reach points. Colgate and Ziaja followed, with 28 million and 24 million consumer reach points, respectively.
Leading 20 health and beauty brands ranked by consumer reach points in Poland in 2023
(in millions)
* Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.
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Kantar Worldpanel. (October 23, 2024). Leading 20 health and beauty brands ranked by consumer reach points in Poland in 2023 (in millions) [Graph]. In Statista. Retrieved January 07, 2025, from https://www.statista.com/statistics/900322/most-chosen-health-and-beauty-brands-poland/
Kantar Worldpanel. "Leading 20 health and beauty brands ranked by consumer reach points in Poland in 2023 (in millions)." Chart. October 23, 2024. Statista. Accessed January 07, 2025. https://www.statista.com/statistics/900322/most-chosen-health-and-beauty-brands-poland/
Kantar Worldpanel. (2024). Leading 20 health and beauty brands ranked by consumer reach points in Poland in 2023 (in millions). Statista. Statista Inc.. Accessed: January 07, 2025. https://www.statista.com/statistics/900322/most-chosen-health-and-beauty-brands-poland/
Kantar Worldpanel. "Leading 20 Health and Beauty Brands Ranked by Consumer Reach Points in Poland in 2023 (in Millions)." Statista, Statista Inc., 23 Oct 2024, https://www.statista.com/statistics/900322/most-chosen-health-and-beauty-brands-poland/
Kantar Worldpanel, Leading 20 health and beauty brands ranked by consumer reach points in Poland in 2023 (in millions) Statista, https://www.statista.com/statistics/900322/most-chosen-health-and-beauty-brands-poland/ (last visited January 07, 2025)
Leading 20 health and beauty brands ranked by consumer reach points in Poland in 2023 (in millions) [Graph], Kantar Worldpanel, October 23, 2024. [Online]. Available: https://www.statista.com/statistics/900322/most-chosen-health-and-beauty-brands-poland/
