Factors influencing online fashion shopping of frequent shoppers in India 2018

Published by A. Minhas, Mar 17, 2022
This statistic depicts the factors influencing online fashion shopping according to frequent shoppers in India as of February 2018. As of this date, around 24 percent of frequent shoppers in India stated that better prices encouraged them to purchase fashion products online.

Factors influencing online fashion shopping according to frequent shoppers in India as of February 2018

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Sources

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Release date

February 2018

Region

India

Survey time period

As of February 2018

Number of respondents

500 and 1,845 and 18,000 respondents

Special properties

frequent shoppers

Supplementary notes

The original survey question was phrased as follows: "Could you please tell me the top 3 reasons why you did choose to buy this [category] online? Only top rank considered for analysis.".

Frequent shoppers are defined by the source as having made more than 3 online apparel purchase in the last 6 months.

Data sourced from three different surveys.

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