This statistic displays the market share of total insurance premiums distribution channels in Italy from 2012 to 2018. In 2018, bancassurance dominated the market with banks and other lending institutions accounting for almost 60 percent of the total sales of insurance products in Italy, followed by agents which accounted for 28.4 percent of the total.
Breakdown of insurance premiums in Italy from 2012 to 2018, by distribution channel
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Insurance Europe. (August 13, 2020). Breakdown of insurance premiums in Italy from 2012 to 2018, by distribution channel [Graph]. In Statista. Retrieved April 02, 2025, from https://www.statista.com/statistics/939423/insurance-sector-premiums-distribution-channels-italy/?__sso_cookie_checker=failed
Insurance Europe. "Breakdown of insurance premiums in Italy from 2012 to 2018, by distribution channel." Chart. August 13, 2020. Statista. Accessed April 02, 2025. https://www.statista.com/statistics/939423/insurance-sector-premiums-distribution-channels-italy/?__sso_cookie_checker=failed
Insurance Europe. (2020). Breakdown of insurance premiums in Italy from 2012 to 2018, by distribution channel. Statista. Statista Inc.. Accessed: April 02, 2025. https://www.statista.com/statistics/939423/insurance-sector-premiums-distribution-channels-italy/?__sso_cookie_checker=failed
Insurance Europe. "Breakdown of Insurance Premiums in Italy from 2012 to 2018, by Distribution Channel." Statista, Statista Inc., 13 Aug 2020, https://www.statista.com/statistics/939423/insurance-sector-premiums-distribution-channels-italy/?__sso_cookie_checker=failed
Insurance Europe, Breakdown of insurance premiums in Italy from 2012 to 2018, by distribution channel Statista, https://www.statista.com/statistics/939423/insurance-sector-premiums-distribution-channels-italy/?__sso_cookie_checker=failed (last visited April 02, 2025)
Breakdown of insurance premiums in Italy from 2012 to 2018, by distribution channel [Graph], Insurance Europe, August 13, 2020. [Online]. Available: https://www.statista.com/statistics/939423/insurance-sector-premiums-distribution-channels-italy/?__sso_cookie_checker=failed
