In 2020, the leading category for online retail sales in Brazil during the so-called 'Black Week' – from Black Friday's Eve to Cyber Monday – was that of home appliances and heating, ventilation, and air conditioning (HVAC). It accounted for nearly 19 percent of the e-commerce revenue during that five-day period. Telephony ranked second with an 18.84 percent share. According to another source, the sales revenue generated from online shopping on Black Friday's Eve and on Black Friday combined amounted to over four billion Brazilian reals in 2020.
Leading e-commerce categories based on share of revenue from Black Friday's Eve to Cyber Monday in Brazil in 2020
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NeoTrust. (December 4, 2020). Leading e-commerce categories based on share of revenue from Black Friday's Eve to Cyber Monday in Brazil in 2020 [Graph]. In Statista. Retrieved January 21, 2025, from https://www.statista.com/statistics/941753/black-week-e-commerce-categories-revenue-share-brazil/?__sso_cookie_checker=failed
NeoTrust. "Leading e-commerce categories based on share of revenue from Black Friday's Eve to Cyber Monday in Brazil in 2020." Chart. December 4, 2020. Statista. Accessed January 21, 2025. https://www.statista.com/statistics/941753/black-week-e-commerce-categories-revenue-share-brazil/?__sso_cookie_checker=failed
NeoTrust. (2020). Leading e-commerce categories based on share of revenue from Black Friday's Eve to Cyber Monday in Brazil in 2020. Statista. Statista Inc.. Accessed: January 21, 2025. https://www.statista.com/statistics/941753/black-week-e-commerce-categories-revenue-share-brazil/?__sso_cookie_checker=failed
NeoTrust. "Leading E-commerce Categories Based on Share of Revenue from Black Friday's Eve to Cyber Monday in Brazil in 2020." Statista, Statista Inc., 4 Dec 2020, https://www.statista.com/statistics/941753/black-week-e-commerce-categories-revenue-share-brazil/?__sso_cookie_checker=failed
NeoTrust, Leading e-commerce categories based on share of revenue from Black Friday's Eve to Cyber Monday in Brazil in 2020 Statista, https://www.statista.com/statistics/941753/black-week-e-commerce-categories-revenue-share-brazil/?__sso_cookie_checker=failed (last visited January 21, 2025)
Leading e-commerce categories based on share of revenue from Black Friday's Eve to Cyber Monday in Brazil in 2020 [Graph], NeoTrust, December 4, 2020. [Online]. Available: https://www.statista.com/statistics/941753/black-week-e-commerce-categories-revenue-share-brazil/?__sso_cookie_checker=failed
