Costco: global brand value 2017-2024

Published by
T. Ozbun,
Jan 14, 2025

In 2024, the Costco brand was valued at approximately 48.3 billion U.S. dollars, approximately two billion more than a year earlier. Meanwhile, Walmart's brand, Costco's biggest competitor, was valued at almost 96.8 billion U.S. dollars. 
Costco Wholesale Corporation who was founded in 1983 in the United States, is a corporation that runs a chain of big-box stores which resemble warehouses and sells a wide variety of wholesale products.

Costco's brand value worldwide from 2017 to 2024 (in million U.S. dollars)

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Source

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Release date

January 2024

Region

Worldwide

Survey time period

2017 to 2024

Supplementary notes

Figures prior to 2023 were taken from previous editions of the publication.
The source includes the following definition:
Brand value is understood as the net economic benefit that a brand owner would achieve by licensing the brand in the open market.
Information about the source's brand valuation methodology can be found in this link.

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