Gucci: Brand value 2022

According to data provided by Adwired, the Italian luxury brand Gucci was valued at 15.48 billion euros on January 1, 2022. Gucci operates 483 stores across the world.

Gucci

Gucci was founded in Florence, Italy in 1921 as a leather goods manufacturer and has now become one of the most glamorous and prestigious luxury brands worldwide. Most of Gucci’s revenue originates from the sales of leather goods, such as handbags and wallets, followed by shoes and ready-to-wear clothing. Moreover, Gucci, is the largest brand owned by Kering Group, its parent company and represents its main source of revenue.

Luxury giants

As mentioned above, after changing ownership on a few occasions, Gucci is now part of the Kering Group. Headquartered in Paris, since its creation in 1963, Kering Group has developed and evolved, ultimately becoming one of the leading players in the luxury sector. The Group is second only to LVMH Group, also headquartered in France, which owns some of the most exclusive luxury brands in the world.

Brand value of Gucci from October 1, 2018 to January 1, 2022 (in billion euros)

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Release date

March 2022

More information

Region

Worldwide, Italy

Survey time period

October 1, 2018 to January 1, 2022

Supplementary notes

Brand value is an indicative variable that directly correlates the value of the business with brand image (calculated on the basis of the daily statements in the media) and makes clear the financial significance of a positive image.

TheBrandTicker of Adwired measures how companies and brands are actually talked about, based on information gathered from print, online, and social media.

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