Number of chocolate Santas produced in Germany 2014-2024
164 million chocolate Santas were produced for the holiday season in Germany in 2024. The amount has changed little during the time period specified. Chocolate Santas are a popular Christmas treat and gift in Germany. They are also still sold in January, after the Christmas holidays, often at a discount.
Sweet tooth
If chocolate Santas are a staple of Christmas holidays in the country, what about chocolate consumption in general? Does the cheer extend to other seasons? Filled chocolate bars were produced in Germany the most, with numbers remaining stable in recent years, followed by chocolates without alcohol. Fair trade chocolate saw annually growing sales, especially in the last three years. German imported an increasing volume of chocolate products in recent years.
Christmas spending
Revenue from retail sales during Christmas in Germany have only been growing in recent years, amounting to over 121 billion euros in 2024, based on forecasts. Shoppers were keen, and retailers both online and off even more so. The same year, Germans spent around 533 euros per capita on Christmas gifts.
