This statistic depicts a survey conducted in 2019 in Japan about the effects of receiving personalized content provided by brands to consumers. During the surveyed period, almost 30 percent of respondents stated that they purchased the service or product after receiving personally relevant brand content, while 23 percent would recommend the product to other people.
Consumer behavior after receiving personalized content from brands in Japan as of January 2019
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Adobe. (March 13, 2019). Consumer behavior after receiving personalized content from brands in Japan as of January 2019 [Graph]. In Statista. Retrieved January 24, 2025, from https://www.statista.com/statistics/999127/japan-attitude-consumers-personalized-brand-content/?__sso_cookie_checker=failed
Adobe. "Consumer behavior after receiving personalized content from brands in Japan as of January 2019." Chart. March 13, 2019. Statista. Accessed January 24, 2025. https://www.statista.com/statistics/999127/japan-attitude-consumers-personalized-brand-content/?__sso_cookie_checker=failed
Adobe. (2019). Consumer behavior after receiving personalized content from brands in Japan as of January 2019. Statista. Statista Inc.. Accessed: January 24, 2025. https://www.statista.com/statistics/999127/japan-attitude-consumers-personalized-brand-content/?__sso_cookie_checker=failed
Adobe. "Consumer Behavior after Receiving Personalized Content from Brands in Japan as of January 2019." Statista, Statista Inc., 13 Mar 2019, https://www.statista.com/statistics/999127/japan-attitude-consumers-personalized-brand-content/?__sso_cookie_checker=failed
Adobe, Consumer behavior after receiving personalized content from brands in Japan as of January 2019 Statista, https://www.statista.com/statistics/999127/japan-attitude-consumers-personalized-brand-content/?__sso_cookie_checker=failed (last visited January 24, 2025)
Consumer behavior after receiving personalized content from brands in Japan as of January 2019 [Graph], Adobe, March 13, 2019. [Online]. Available: https://www.statista.com/statistics/999127/japan-attitude-consumers-personalized-brand-content/?__sso_cookie_checker=failed
