TikTok

Statistics report about TikTok

TikTok

This report presents information on the mobile video app TikTok. It provides benchmark comparisons regarding user metrics and user engagement, the app's relevance in current social media marketing, as well as a chapter on the ByteDance brand performance. Additionally, the report presents a spotlight chapter focusing on the opinion of U.S. users over a possible TikTok ban in the country.

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Table of contents

Overview

4
  • Premium Statistic Most valuable media & entertainment brands worldwide 2024
  • Basic Statistic Media usage in an online minute 2024
  • Basic Statistic Most used social networks 2024, by number of users
  • Basic Statistic Most downloaded mobile apps worldwide 2024

Performance

6
  • Basic Statistic TikTok global quarterly downloads 2018-2024
  • Premium Statistic Growth of TikTok iOS downloads worldwide Q4 2024, by market
  • Basic Statistic Growth of TikTok Google Play downloads worldwide Q4 20234 by country
  • Basic Statistic TikTok mobile app global IAP revenues 2018-2024
  • Premium Statistic TikTok iOS revenue in leading markets Q4 2024
  • Premium Statistic TikTok Google Play revenue in leading markets Q4 2024

Usage and demographics

5
  • Premium Forecast Global TikTok users 2018-2029
  • Basic Statistic TikTok penetration in selected countries and territories 2024
  • Premium Statistic Countries with the most TikTok users 2024
  • Premium Statistic TikTok: distribution of global audiences 2024, by age and gender
  • Premium Statistic TikTok: distribution of global audiences 2024, by gender

Creators and content

6
  • Basic Statistic Most watched TikTok videos of all time 2025
  • Premium Statistic Most popular TikTok users worldwide 2025
  • Premium Statistic TikTok: video duration 2024
  • Premium Statistic TikTok: content reach 2023-2024, by account size
  • Premium Statistic TikTok: content engagement rate 2023-2024
  • Premium Statistic TikTok: number of interactions 2023-2024

Community guidelines enforcement

9
  • Basic Statistic TikTok: videos removed 2020-2024
  • Basic Statistic TikTok: number of videos removed by country Q1 2024
  • Basic Statistic TikTok: videos removed by automation 2020-2024
  • Basic Statistic TikTok: accounts removed 2020-2024
  • Basic Statistic TikTok: account removed 2020-2024, by reason
  • Basic Statistic TikTok: live video sessions suspended 2024
  • Basic Statistic TikTok: live video sessions restored 2024
  • Basic Statistic TikTok: ads removed 2021-2024
  • Basic Statistic TikTok: fake engagement prevented 2021-2024

Douyin usage in China

7
  • Premium Statistic Monthly active users of leading short video apps in China 2024
  • Premium Statistic Monthly active users of Douyin in China 2022-2024
  • Premium Statistic Live streaming usage rate on Douyin (TikTok) in China 2020-2024
  • Premium Statistic Most successful luxury brands on Douyin in China 2024
  • Premium Statistic Largest cosmetics advertisers on Douyin influencers in China 2024
  • Premium Statistic Leading dancing influencers on Douyin 2024
  • Premium Statistic Lading agriculture influencers on Douyin 2024

Marketing and advertising

4
  • Premium Statistic Leading social media platforms used by marketers worldwide 2024
  • Premium Statistic Planned changes in use of selected social media for organic marketing worldwide 2024
  • Premium Statistic Changes in use of video platforms for social media marketing purposes worldwide 2024
  • Premium Statistic Effectiveness of TikTok campaigns in advertising video content worldwide 2023

ByteDance brand

7
  • Premium Statistic Highest valued unicorn companies worldwide 2024
  • Premium Statistic Highest valued unicorn companies in China 2024
  • Basic Statistic Most valuable brands worldwide 2024
  • Premium Statistic Digital advertising revenue for major internet companies 2023-2027
  • Premium Statistic TikTok/Douyin: brand value 2021-2025
  • Premium Statistic ByteDance valuation 2022-2024
  • Basic Statistic Key revenue figures of ByteDance H1 2024

Spotlight: U.S. TikTok ban

5
  • Basic Statistic U.S. TikTok content creator alternative in case of platform ban 2024
  • Basic Statistic TikTok ban support among U.S. adults 2024, by party ID
  • Basic Statistic U.S. opinion on new laws that would ban TikTok 2024
  • Premium Statistic U.S. influencers on next major video platform if TikTok is sold or banned 2024
  • Premium Statistic Share of marketers stopping working with influencers on TikTok in the U.S. 2024
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FURTHER REPORTS

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