Food delivery market in Thailand - statistics & facts
From bustling city streets to quiet neighborhoods, food delivery has become a lifeline for the increasingly busy lifestyles of Thailand’s population, turning every meal into a matter of convenience and choice. Urbanization, internet connectivity, and a passion for a variety of cuisines have all contributed to the industry’s exponential growth.
The market for food delivery in Thailand is expanding quickly due to competition and shifting consumer preferences. The future of food delivery is full of potential, challenges, and innovation, with big players setting the tone and new trends altering the sector.
Key players battling for market dominance
A small number of big corporations are fighting for control of Thailand’s food delivery sector and their share of the steadily increasing number of food delivery platform users nationwide. With its wide network of eateries and reliable service, GrabFood, a division of Singapore-based popular super-app Grab, dominated Thailand’s food delivery market for many years. However, as of the first half of 2024, LineMan was the leading company in terms of food delivery transaction volume market share in Thailand. The company achieved this through leveraging extensive restaurant partnerships, competitive pricing, localized focus, Wongnai’s Thai restaurant review platform, and integration with the LINE messaging app. While Foodpanda benefits from fervent marketing campaigns and a significant presence in suburban locations and rural areas, ShopeeFood has become a strong market player by utilizing Shopee’s vast e-commerce user base and cross-platform incentives.Inside Thailand’s growing food delivery culture and spending trends
According to a survey, the leading food order frequency among Thai customers was between three and six times per week in 2023. This widespread use demonstrates how convenience, a busy urban lifestyle, and a growing need for variety are driving changes in consumer behavior. As platforms like LineMan and GrabFood gain popularity, Thais are increasingly using food delivery applications to enjoy their favorite meals from nearby restaurants. The average quarterly household spending on food delivery in Thailand amounted to more than 1,640 Thai baht, reflecting how important these services are becoming in daily life. Food delivery is a necessary service for many customers, and their willingness to pay for it is influenced by factors like promotions, convenience, and a large selection of cuisines and items.The market for food delivery in Thailand is expanding quickly due to competition and shifting consumer preferences. The future of food delivery is full of potential, challenges, and innovation, with big players setting the tone and new trends altering the sector.
