Kinder brand profile in Germany 2023

How high is the brand awareness of Kinder in Germany?
When it comes to chocolate & candy bar eaters, brand awareness of Kinder is at 96 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Kinder in Germany?
In total, 62 percent of German chocolate & candy bar eaters say they like Kinder. However, in actuality, among the 96 percent of German respondents who know Kinder, 65 percent of people like the brand.

What is the usage share of Kinder in Germany?
All in all, 58 percent of chocolate & candy bar eaters in Germany use Kinder. That means, of the 96 percent who know the brand, 60 percent use them.

How loyal are the customers of Kinder?
Around 51 percent of chocolate & candy bar eaters in Germany say they are likely to use Kinder again. Set in relation to the 58 percent usage share of the brand, this means that 88 percent of their customers show loyalty to the brand.

What's the buzz around Kinder in Germany?
In July 2023, about 40 percent of German chocolate & candy bar eaters had heard about Kinder in the media, on social media, or in advertising over the past three months. Of the 96 percent who know the brand, that's 42 percent, meaning at the time of the survey there's considerable buzz around Kinder in Germany.

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