Share of smartphone owners who bought via mobile in Brazil 2015-2024

Published by Statista Research Department, Jan 13, 2025

In November 2024, over 90 percent of surveyed smartphone owners in Brazil reported having made at least one purchase of a physical product through a mobile website or app. This marked a significant increase from 2015 when only 41 percent of respondents indicated similar behavior. Notably, the e-commerce's average revenue per user (ARPU) in Brazil experienced a decline in 2022.

Percentage of smartphone owners who bought via mobile in Brazil from 2015 to 2024

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Release date

December 2024

Region

Brazil

Survey time period

2015 to 2024

Number of respondents

2,187 respondents

Special properties

internet users who own a smartphone

Method of interview

Online survey

Supplementary notes

Data prior to 2024 was retrieved from earlier releases.

This question was phrased by the source as follows: "Você alguma vez na vida já encomendou alguma mercadoria através de um aplicativo ou site no smartphone?" ("Have you ever ordered goods via an app or website on your smartphone?").

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