According to a survey on Indian online shopping behavior conducted by Rakuten Insight in May 2020, majority of respondents said that they purchased food and groceries online during the pandemic. This was followed by purchases of personal hygiene products and household cleaning products.
Frequently purchased online products during the coronavirus (COVID-19) pandemic in India as of May 2020, by gender
among 4,683 female and 12,757 male respondents who purchased online.
Method of interview
Online survey
Supplementary notes
Original survey question:
What products did you purchase more frequently online/ on e-commerce sites during the COVID-19 pandemic, compared to before the pandemic?
(more than one answer is allowed)
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Rakuten Insight. (June 11, 2020). Frequently purchased online products during the coronavirus (COVID-19) pandemic in India as of May 2020, by gender [Graph]. In Statista. Retrieved March 31, 2025, from https://www.statista.com/statistics/1128411/india-coronavirus-frequent-online-products/?__sso_cookie_checker=failed
Rakuten Insight. "Frequently purchased online products during the coronavirus (COVID-19) pandemic in India as of May 2020, by gender ." Chart. June 11, 2020. Statista. Accessed March 31, 2025. https://www.statista.com/statistics/1128411/india-coronavirus-frequent-online-products/?__sso_cookie_checker=failed
Rakuten Insight. (2020). Frequently purchased online products during the coronavirus (COVID-19) pandemic in India as of May 2020, by gender . Statista. Statista Inc.. Accessed: March 31, 2025. https://www.statista.com/statistics/1128411/india-coronavirus-frequent-online-products/?__sso_cookie_checker=failed
Rakuten Insight. "Frequently Purchased Online Products during The Coronavirus (Covid-19) Pandemic in India as of May 2020, by Gender ." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/1128411/india-coronavirus-frequent-online-products/?__sso_cookie_checker=failed
Rakuten Insight, Frequently purchased online products during the coronavirus (COVID-19) pandemic in India as of May 2020, by gender Statista, https://www.statista.com/statistics/1128411/india-coronavirus-frequent-online-products/?__sso_cookie_checker=failed (last visited March 31, 2025)
Frequently purchased online products during the coronavirus (COVID-19) pandemic in India as of May 2020, by gender [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: https://www.statista.com/statistics/1128411/india-coronavirus-frequent-online-products/?__sso_cookie_checker=failed
