According to a survey by Rakuten Insight on online travel agencies (OTA) conducted in June 2023, accommodation booking was the most popular usage of an online travel agency, as chosen by 68 percent of Vietnamese respondents. Furthermore, around 64 percent of participants utilized online travel agencies to purchase flight, train, or bus tickets, marking it as the second most common purpose for engaging with these platforms.
Leading purposes of using an online travel agency in Vietnam as of June 2023
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Rakuten Insight. (August 2, 2023). Leading purposes of using an online travel agency in Vietnam as of June 2023 [Graph]. In Statista. Retrieved January 24, 2025, from https://www.statista.com/statistics/1201330/vietnam-purposes-of-using-an-online-travel-agency/?__sso_cookie_checker=failed
Rakuten Insight. "Leading purposes of using an online travel agency in Vietnam as of June 2023." Chart. August 2, 2023. Statista. Accessed January 24, 2025. https://www.statista.com/statistics/1201330/vietnam-purposes-of-using-an-online-travel-agency/?__sso_cookie_checker=failed
Rakuten Insight. (2023). Leading purposes of using an online travel agency in Vietnam as of June 2023. Statista. Statista Inc.. Accessed: January 24, 2025. https://www.statista.com/statistics/1201330/vietnam-purposes-of-using-an-online-travel-agency/?__sso_cookie_checker=failed
Rakuten Insight. "Leading Purposes of Using An Online Travel Agency in Vietnam as of June 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1201330/vietnam-purposes-of-using-an-online-travel-agency/?__sso_cookie_checker=failed
Rakuten Insight, Leading purposes of using an online travel agency in Vietnam as of June 2023 Statista, https://www.statista.com/statistics/1201330/vietnam-purposes-of-using-an-online-travel-agency/?__sso_cookie_checker=failed (last visited January 24, 2025)
Leading purposes of using an online travel agency in Vietnam as of June 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1201330/vietnam-purposes-of-using-an-online-travel-agency/?__sso_cookie_checker=failed
