The social media advertising segment was projected to account for more than 89 percent of the annual expenditure of businesses on social media marketing in Japan in 2024. It was the largest segment of the social media marketing market, ahead of influencer marketing and support for the operation of social media accounts. The total annual expenditure on social media marketing was projected to reach about 1.2 trillion yen during that year.
Distribution of annual expenditure on social media marketing in Japan in 2024, by segment
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CyberBuzz. (November 7, 2024). Distribution of annual expenditure on social media marketing in Japan in 2024, by segment [Graph]. In Statista. Retrieved April 02, 2025, from https://www.statista.com/statistics/1246029/japan-social-media-marketing-market-share-by-segment/?__sso_cookie_checker=failed
CyberBuzz. "Distribution of annual expenditure on social media marketing in Japan in 2024, by segment." Chart. November 7, 2024. Statista. Accessed April 02, 2025. https://www.statista.com/statistics/1246029/japan-social-media-marketing-market-share-by-segment/?__sso_cookie_checker=failed
CyberBuzz. (2024). Distribution of annual expenditure on social media marketing in Japan in 2024, by segment. Statista. Statista Inc.. Accessed: April 02, 2025. https://www.statista.com/statistics/1246029/japan-social-media-marketing-market-share-by-segment/?__sso_cookie_checker=failed
CyberBuzz. "Distribution of Annual Expenditure on Social Media Marketing in Japan in 2024, by Segment." Statista, Statista Inc., 7 Nov 2024, https://www.statista.com/statistics/1246029/japan-social-media-marketing-market-share-by-segment/?__sso_cookie_checker=failed
CyberBuzz, Distribution of annual expenditure on social media marketing in Japan in 2024, by segment Statista, https://www.statista.com/statistics/1246029/japan-social-media-marketing-market-share-by-segment/?__sso_cookie_checker=failed (last visited April 02, 2025)
Distribution of annual expenditure on social media marketing in Japan in 2024, by segment [Graph], CyberBuzz, November 7, 2024. [Online]. Available: https://www.statista.com/statistics/1246029/japan-social-media-marketing-market-share-by-segment/?__sso_cookie_checker=failed
