As of January 2025, around 89 percent of the data linked to users collected by iOS apps was used by app publishers to integrate their product's functionalities. In comparison, 72 percent of app data not directly linked to users had the same function. Collecting analytics data was the second most common reason for apps to collect iOS users' data, while only 17 percent of identifiable user data and 10 percent of non-identifiable users' data went to improve or integrate third-party advertising services.
Function of data collected by mobile app publishers via iOS apps from users worldwide as of January 2025
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42matters. (January 12, 2025). Function of data collected by mobile app publishers via iOS apps from users worldwide as of January 2025 [Graph]. In Statista. Retrieved January 23, 2025, from https://www.statista.com/statistics/1322682/ios-app-publishers-reasons-to-collect-data/?__sso_cookie_checker=failed
42matters. "Function of data collected by mobile app publishers via iOS apps from users worldwide as of January 2025." Chart. January 12, 2025. Statista. Accessed January 23, 2025. https://www.statista.com/statistics/1322682/ios-app-publishers-reasons-to-collect-data/?__sso_cookie_checker=failed
42matters. (2025). Function of data collected by mobile app publishers via iOS apps from users worldwide as of January 2025. Statista. Statista Inc.. Accessed: January 23, 2025. https://www.statista.com/statistics/1322682/ios-app-publishers-reasons-to-collect-data/?__sso_cookie_checker=failed
42matters. "Function of Data Collected by Mobile App Publishers via Ios Apps from Users Worldwide as of January 2025." Statista, Statista Inc., 12 Jan 2025, https://www.statista.com/statistics/1322682/ios-app-publishers-reasons-to-collect-data/?__sso_cookie_checker=failed
42matters, Function of data collected by mobile app publishers via iOS apps from users worldwide as of January 2025 Statista, https://www.statista.com/statistics/1322682/ios-app-publishers-reasons-to-collect-data/?__sso_cookie_checker=failed (last visited January 23, 2025)
Function of data collected by mobile app publishers via iOS apps from users worldwide as of January 2025 [Graph], 42matters, January 12, 2025. [Online]. Available: https://www.statista.com/statistics/1322682/ios-app-publishers-reasons-to-collect-data/?__sso_cookie_checker=failed
