In 2022, it was cinema advertisement that grew the most, namely 194 percent. Outdoor followed, with an increment of 28 percent. The evolution of press advertising was a decrease of 15 percent.
In 2021, the advertising market in Portugal grew by 27 percent, in relation to the year 2020, when it came to digital advertising. The second greatest expansion occurred in TV by subscription advertising, which grew by 18 percent.
Advertising market size growth in Portugal from 2021 to 2022, by medium
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Entidade Reguladora para a Comunicação Social . (September 1, 2023). Advertising market size growth in Portugal from 2021 to 2022, by medium [Graph]. In Statista. Retrieved January 23, 2025, from https://www.statista.com/statistics/1386138/portugal-ad-market-size-growth-by-medium/?__sso_cookie_checker=failed
Entidade Reguladora para a Comunicação Social . "Advertising market size growth in Portugal from 2021 to 2022, by medium." Chart. September 1, 2023. Statista. Accessed January 23, 2025. https://www.statista.com/statistics/1386138/portugal-ad-market-size-growth-by-medium/?__sso_cookie_checker=failed
Entidade Reguladora para a Comunicação Social . (2023). Advertising market size growth in Portugal from 2021 to 2022, by medium. Statista. Statista Inc.. Accessed: January 23, 2025. https://www.statista.com/statistics/1386138/portugal-ad-market-size-growth-by-medium/?__sso_cookie_checker=failed
Entidade Reguladora para a Comunicação Social . "Advertising Market Size Growth in Portugal from 2021 to 2022, by Medium." Statista, Statista Inc., 1 Sep 2023, https://www.statista.com/statistics/1386138/portugal-ad-market-size-growth-by-medium/?__sso_cookie_checker=failed
Entidade Reguladora para a Comunicação Social , Advertising market size growth in Portugal from 2021 to 2022, by medium Statista, https://www.statista.com/statistics/1386138/portugal-ad-market-size-growth-by-medium/?__sso_cookie_checker=failed (last visited January 23, 2025)
Advertising market size growth in Portugal from 2021 to 2022, by medium [Graph], Entidade Reguladora para a Comunicação Social , September 1, 2023. [Online]. Available: https://www.statista.com/statistics/1386138/portugal-ad-market-size-growth-by-medium/?__sso_cookie_checker=failed
