During an early 2023 survey carried out among brand marketers in the United Kingdom (UK), artificial intelligence (AI) was found to be the leading marketing technology (MarTech) investment area, named by 72 percent of respondents. Digital experience software and a CRM solution followed, with 68 percent and 53 percent, respectively.
Areas of marketing technology (MarTech) prioritised for investments according to brand marketers in the United Kingdom (UK) as of March 2023
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Sitecore. (April 15, 2023). Areas of marketing technology (MarTech) prioritised for investments according to brand marketers in the United Kingdom (UK) as of March 2023 [Graph]. In Statista. Retrieved January 22, 2025, from https://www.statista.com/statistics/1394280/martech-investments-priorities-uk/?__sso_cookie_checker=failed
Sitecore. "Areas of marketing technology (MarTech) prioritised for investments according to brand marketers in the United Kingdom (UK) as of March 2023." Chart. April 15, 2023. Statista. Accessed January 22, 2025. https://www.statista.com/statistics/1394280/martech-investments-priorities-uk/?__sso_cookie_checker=failed
Sitecore. (2023). Areas of marketing technology (MarTech) prioritised for investments according to brand marketers in the United Kingdom (UK) as of March 2023. Statista. Statista Inc.. Accessed: January 22, 2025. https://www.statista.com/statistics/1394280/martech-investments-priorities-uk/?__sso_cookie_checker=failed
Sitecore. "Areas of Marketing Technology (Martech) Prioritised for Investments According to Brand Marketers in The United Kingdom (Uk) as of March 2023." Statista, Statista Inc., 15 Apr 2023, https://www.statista.com/statistics/1394280/martech-investments-priorities-uk/?__sso_cookie_checker=failed
Sitecore, Areas of marketing technology (MarTech) prioritised for investments according to brand marketers in the United Kingdom (UK) as of March 2023 Statista, https://www.statista.com/statistics/1394280/martech-investments-priorities-uk/?__sso_cookie_checker=failed (last visited January 22, 2025)
Areas of marketing technology (MarTech) prioritised for investments according to brand marketers in the United Kingdom (UK) as of March 2023 [Graph], Sitecore, April 15, 2023. [Online]. Available: https://www.statista.com/statistics/1394280/martech-investments-priorities-uk/?__sso_cookie_checker=failed
