According to a survey carried out in 2023, 24 percent of Brazilian respondents stated seeing, reading, or hearing a lot from brands communicating how environmentally friendly they are for packaged food and beverage products. Meanwhile, only six percent stated that they did not receive any brand communication on this matter at all.
How often consumers noticed packaged food and beverage brand communication of environmental sustainability in Brazil in 2023
The question posed in the survey was: "Para cada um dos seguintes tipos de produtos, indique o quanto você já viu, leu ou ouviu marcas comunicando ou promovendo informações sobre o quanto elas são ecologicamente corretas".
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Akatu. (November 23, 2023). How often consumers noticed packaged food and beverage brand communication of environmental sustainability in Brazil in 2023 [Graph]. In Statista. Retrieved April 03, 2025, from https://www.statista.com/statistics/1412184/brands-environmental-friendliness-packaged-food-and-drinks-brazil/?__sso_cookie_checker=failed
Akatu. "How often consumers noticed packaged food and beverage brand communication of environmental sustainability in Brazil in 2023." Chart. November 23, 2023. Statista. Accessed April 03, 2025. https://www.statista.com/statistics/1412184/brands-environmental-friendliness-packaged-food-and-drinks-brazil/?__sso_cookie_checker=failed
Akatu. (2023). How often consumers noticed packaged food and beverage brand communication of environmental sustainability in Brazil in 2023. Statista. Statista Inc.. Accessed: April 03, 2025. https://www.statista.com/statistics/1412184/brands-environmental-friendliness-packaged-food-and-drinks-brazil/?__sso_cookie_checker=failed
Akatu. "How Often Consumers Noticed Packaged Food and Beverage Brand Communication of Environmental Sustainability in Brazil in 2023." Statista, Statista Inc., 23 Nov 2023, https://www.statista.com/statistics/1412184/brands-environmental-friendliness-packaged-food-and-drinks-brazil/?__sso_cookie_checker=failed
Akatu, How often consumers noticed packaged food and beverage brand communication of environmental sustainability in Brazil in 2023 Statista, https://www.statista.com/statistics/1412184/brands-environmental-friendliness-packaged-food-and-drinks-brazil/?__sso_cookie_checker=failed (last visited April 03, 2025)
How often consumers noticed packaged food and beverage brand communication of environmental sustainability in Brazil in 2023 [Graph], Akatu, November 23, 2023. [Online]. Available: https://www.statista.com/statistics/1412184/brands-environmental-friendliness-packaged-food-and-drinks-brazil/?__sso_cookie_checker=failed
