According to data from August 2023, German online shoppers in the 25-34 age bracket purchase the most luxury goods via mobile devices. Around 45 percent of consumers within this age range opted to indulge in luxury purchases through their mobile phones, in stark contrast to merely six percent of shoppers between the ages of 35 and 44. When comparing genders, the use of m-commerce by male luxury shoppers is significantly higher than that of female luxury shoppers. Only 17 percent of women engage in mobile luxury shopping, compared to roughly 83 percent of males.
Distribution of mobile luxury goods shoppers in Germany as of August 2023, by age group and gender
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Start.io. (August 1, 2023). Distribution of mobile luxury goods shoppers in Germany as of August 2023, by age group and gender [Graph]. In Statista. Retrieved April 02, 2025, from https://www.statista.com/statistics/1419321/luxury-goods-mobile-shoppers-germany-age-gender/?__sso_cookie_checker=failed
Start.io. "Distribution of mobile luxury goods shoppers in Germany as of August 2023, by age group and gender." Chart. August 1, 2023. Statista. Accessed April 02, 2025. https://www.statista.com/statistics/1419321/luxury-goods-mobile-shoppers-germany-age-gender/?__sso_cookie_checker=failed
Start.io. (2023). Distribution of mobile luxury goods shoppers in Germany as of August 2023, by age group and gender. Statista. Statista Inc.. Accessed: April 02, 2025. https://www.statista.com/statistics/1419321/luxury-goods-mobile-shoppers-germany-age-gender/?__sso_cookie_checker=failed
Start.io. "Distribution of Mobile Luxury Goods Shoppers in Germany as of August 2023, by Age Group and Gender." Statista, Statista Inc., 1 Aug 2023, https://www.statista.com/statistics/1419321/luxury-goods-mobile-shoppers-germany-age-gender/?__sso_cookie_checker=failed
Start.io, Distribution of mobile luxury goods shoppers in Germany as of August 2023, by age group and gender Statista, https://www.statista.com/statistics/1419321/luxury-goods-mobile-shoppers-germany-age-gender/?__sso_cookie_checker=failed (last visited April 02, 2025)
Distribution of mobile luxury goods shoppers in Germany as of August 2023, by age group and gender [Graph], Start.io, August 1, 2023. [Online]. Available: https://www.statista.com/statistics/1419321/luxury-goods-mobile-shoppers-germany-age-gender/?__sso_cookie_checker=failed
