In 2023, direct response campaigns made up 39 percent of podcast advertising revenue in the United States. This marked a decrease from the previous year's share of 46 percent, and a notable drop from the 73 percent share registered seven years prior in 2016.
Share of direct response campaigns in podcast ad revenue in the United States from 2016 to 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Westwood One. (May 6, 2024). Share of direct response campaigns in podcast ad revenue in the United States from 2016 to 2023 [Graph]. In Statista. Retrieved January 23, 2025, from https://www.statista.com/statistics/1471272/direct-response-campaign-share-podcast-ad-revenue-us/?__sso_cookie_checker=failed
Westwood One. "Share of direct response campaigns in podcast ad revenue in the United States from 2016 to 2023." Chart. May 6, 2024. Statista. Accessed January 23, 2025. https://www.statista.com/statistics/1471272/direct-response-campaign-share-podcast-ad-revenue-us/?__sso_cookie_checker=failed
Westwood One. (2024). Share of direct response campaigns in podcast ad revenue in the United States from 2016 to 2023. Statista. Statista Inc.. Accessed: January 23, 2025. https://www.statista.com/statistics/1471272/direct-response-campaign-share-podcast-ad-revenue-us/?__sso_cookie_checker=failed
Westwood One. "Share of Direct Response Campaigns in Podcast Ad Revenue in The United States from 2016 to 2023." Statista, Statista Inc., 6 May 2024, https://www.statista.com/statistics/1471272/direct-response-campaign-share-podcast-ad-revenue-us/?__sso_cookie_checker=failed
Westwood One, Share of direct response campaigns in podcast ad revenue in the United States from 2016 to 2023 Statista, https://www.statista.com/statistics/1471272/direct-response-campaign-share-podcast-ad-revenue-us/?__sso_cookie_checker=failed (last visited January 23, 2025)
Share of direct response campaigns in podcast ad revenue in the United States from 2016 to 2023 [Graph], Westwood One, May 6, 2024. [Online]. Available: https://www.statista.com/statistics/1471272/direct-response-campaign-share-podcast-ad-revenue-us/?__sso_cookie_checker=failed