Amazon was the U.S. brand with the highest earned media value (EMV) on TikTok as of July 2024, with an EMV of 1.03 billion U.S. dollars in the previous year. The NBA followed with an EMV of 894.6 million dollars, while the NFL rounded out the top three with an EMV of 688.2 million.
Leading U.S. brands on TikTok worldwide as of July 2024, by earned media value (EMV)
(in million U.S. dollars)
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Advanced Television. (July 29, 2024). Leading U.S. brands on TikTok worldwide as of July 2024, by earned media value (EMV) (in million U.S. dollars) [Graph]. In Statista. Retrieved January 23, 2025, from https://www.statista.com/statistics/1488861/tiktok-us-brands-emv/?__sso_cookie_checker=failed
Advanced Television. "Leading U.S. brands on TikTok worldwide as of July 2024, by earned media value (EMV) (in million U.S. dollars)." Chart. July 29, 2024. Statista. Accessed January 23, 2025. https://www.statista.com/statistics/1488861/tiktok-us-brands-emv/?__sso_cookie_checker=failed
Advanced Television. (2024). Leading U.S. brands on TikTok worldwide as of July 2024, by earned media value (EMV) (in million U.S. dollars). Statista. Statista Inc.. Accessed: January 23, 2025. https://www.statista.com/statistics/1488861/tiktok-us-brands-emv/?__sso_cookie_checker=failed
Advanced Television. "Leading U.S. Brands on Tiktok Worldwide as of July 2024, by Earned Media Value (Emv) (in Million U.S. Dollars)." Statista, Statista Inc., 29 Jul 2024, https://www.statista.com/statistics/1488861/tiktok-us-brands-emv/?__sso_cookie_checker=failed
Advanced Television, Leading U.S. brands on TikTok worldwide as of July 2024, by earned media value (EMV) (in million U.S. dollars) Statista, https://www.statista.com/statistics/1488861/tiktok-us-brands-emv/?__sso_cookie_checker=failed (last visited January 23, 2025)
Leading U.S. brands on TikTok worldwide as of July 2024, by earned media value (EMV) (in million U.S. dollars) [Graph], Advanced Television, July 29, 2024. [Online]. Available: https://www.statista.com/statistics/1488861/tiktok-us-brands-emv/?__sso_cookie_checker=failed
