In 2023, digital out-of-home (DOOH) advertising accounted for little more than one-fifth (or 20.86 percent) of total outdoor ad revenues in France. In 2019, before the pandemic, the share stood at 16 percent. France's total outdoor ad spending exceeded 1.28 billion euros in 2023.
Distribution of out-of-home (OOH) advertising revenue in France in 2019, 2022 and 2023, by type
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Statista. (October 22, 2024). Distribution of out-of-home (OOH) advertising revenue in France in 2019, 2022 and 2023, by type [Graph]. In Statista. Retrieved January 22, 2025, from https://www.statista.com/statistics/1499435/share-outdoor-advertising-revenues-france/?__sso_cookie_checker=failed
Statista. "Distribution of out-of-home (OOH) advertising revenue in France in 2019, 2022 and 2023, by type." Chart. October 22, 2024. Statista. Accessed January 22, 2025. https://www.statista.com/statistics/1499435/share-outdoor-advertising-revenues-france/?__sso_cookie_checker=failed
Statista. (2024). Distribution of out-of-home (OOH) advertising revenue in France in 2019, 2022 and 2023, by type. Statista. Statista Inc.. Accessed: January 22, 2025. https://www.statista.com/statistics/1499435/share-outdoor-advertising-revenues-france/?__sso_cookie_checker=failed
Statista. "Distribution of Out-of-home (Ooh) Advertising Revenue in France in 2019, 2022 and 2023, by Type." Statista, Statista Inc., 22 Oct 2024, https://www.statista.com/statistics/1499435/share-outdoor-advertising-revenues-france/?__sso_cookie_checker=failed
Statista, Distribution of out-of-home (OOH) advertising revenue in France in 2019, 2022 and 2023, by type Statista, https://www.statista.com/statistics/1499435/share-outdoor-advertising-revenues-france/?__sso_cookie_checker=failed (last visited January 22, 2025)
Distribution of out-of-home (OOH) advertising revenue in France in 2019, 2022 and 2023, by type [Graph], Statista, October 22, 2024. [Online]. Available: https://www.statista.com/statistics/1499435/share-outdoor-advertising-revenues-france/?__sso_cookie_checker=failed
