A survey conducted in April 2024 among adults in the United Kingdom (UK), found that nearly 60 percent of the respondents were most concerned about scams, fraud, or phishing when using the internet. Additionally, collection or use of personal data without consent or knowledge was the second-most common concern.
Adults in the United Kingdom (UK) on the most common concerns around internet usage as of April 2024
Characteristic
Share of respondents
Scams, fraud, or phishing
59%
Collection or use of my data without my knowledge
43%
Misinformation i.e. false or misleading stories, claims, or assertions e.g. "fake news"
37%
Hateful, offensive, or discriminatory content
22%
Content encouraging violence or extremism
20%
Stalking, bullying, or harassing behaviour
19%
Targeted or personalised online advertising based on my online activity
14%
Sharing of, or threats to share, private information, conversations, or images
13%
The amount of online advertising
12%
Sexual/pornographic content
11%
Ads for products/services not appropriate for vulnerable groups e.g. children
11%
Ads for products/services that could be misleading
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GOV.UK. (October 30, 2024). Adults in the United Kingdom (UK) on the most common concerns around internet usage as of April 2024 [Graph]. In Statista. Retrieved January 24, 2025, from https://www.statista.com/statistics/1546297/uk-internet-concerns-usage/?__sso_cookie_checker=failed
GOV.UK. "Adults in the United Kingdom (UK) on the most common concerns around internet usage as of April 2024." Chart. October 30, 2024. Statista. Accessed January 24, 2025. https://www.statista.com/statistics/1546297/uk-internet-concerns-usage/?__sso_cookie_checker=failed
GOV.UK. (2024). Adults in the United Kingdom (UK) on the most common concerns around internet usage as of April 2024. Statista. Statista Inc.. Accessed: January 24, 2025. https://www.statista.com/statistics/1546297/uk-internet-concerns-usage/?__sso_cookie_checker=failed
GOV.UK. "Adults in The United Kingdom (Uk) on The Most Common Concerns around Internet Usage as of April 2024." Statista, Statista Inc., 30 Oct 2024, https://www.statista.com/statistics/1546297/uk-internet-concerns-usage/?__sso_cookie_checker=failed
GOV.UK, Adults in the United Kingdom (UK) on the most common concerns around internet usage as of April 2024 Statista, https://www.statista.com/statistics/1546297/uk-internet-concerns-usage/?__sso_cookie_checker=failed (last visited January 24, 2025)
Adults in the United Kingdom (UK) on the most common concerns around internet usage as of April 2024 [Graph], GOV.UK, October 30, 2024. [Online]. Available: https://www.statista.com/statistics/1546297/uk-internet-concerns-usage/?__sso_cookie_checker=failed
