Distribution of online purchases of grocery products in Italy 2023, by frequency

Published by Statista Research Department, Apr 22, 2024
In 2023, 42 percent of Italian online shoppers purchased grocery products once a month. Another 24 percent of the surveyed consumers bought grocery products online two or three times a month.

Share of online shoppers purchasing grocery products in Italy in 2023, by frequency

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Release date

February 2024

Region

Italy

Survey time period

May 31 to July 19, 2023

Number of respondents

1,504 regular e-shoppers

Age group

18 years and older

Method of interview

Online interview

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Overview

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Pre-purchase behavior

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Payment and delivery

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Shopping trends

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Online shopping in ItalyInternet usage in ItalyE-commerce in ItalyMobile commerce in ItalyOnline marketplaces in Italy
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