Best Audience Intelligence Software
Audience intelligence software captures and analyzes online data about individuals, offering businesses insights into their target audience. The software aggregates information about an individual’s online activities and behavior, including their behaviors, preferences, and list of affinities or attributes related to them. Much of this data comes from users’ activity on social media platforms such as FaceBook, Twitter, Instagram, LinkedIn, etc. However, audience intelligence data can also come from survey panel research, market research, customer data...
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Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement,…
Audiense is a social marketing platform focused on Twitter analytics. The company and product was formerly called SocialBro, and rebranded in 2015. Capabilities include social listening, social marketing, and Twitter advertising.
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
Adobe's Real-Time Customer Data Platform allows marketers to collect, normalize, and unify known and pseudonymous consumer and professional data into real-time profiles. These person or account-based profiles then power B2B, B2C, and hybrid customer experiences at scale.
A tool used to create data-driven buyer personas for a business and for competitors automatically.
Tools providing insights include:
- Live Persona by Delve AI for websites/mobile applications
- Social Persona by Delve AI for social media audiences
- Competitor Persona by Delve AI for competitors…
Talkwalker is a consumer intelligence company that bring sin data from 30+ social networks, 150 million websites, and 100 data partners to give customers a unified view of their consumers. Talkwalker is a Hootsuite solution since the 2024 acquisition.
Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their…
GWI is modernized consumer research – global, on-demand, and accessible to everyone, not just data experts. It’s a platform designed for companies that want fresh and insightful data about their consumers. Their research covers values, purchase journeys, media usage, and social media…
Helixa Discovery, from Helixa in New York, is the company's core analytics engine that equips users with the tools to understand what’s distinctive about any audience and what they care about.
SparkToro, headquartered in Seattle, aims to help entrepreneurs, marketers, and product folks of all stripes uncover the publications and people that influence their target audience(s). They state their dataset contains 70+ million public web+social profiles, with a search tool, available…
Demographics Pro is Nielsen-style measurement for Twitter and Instagram activity from the company of the same name in Carrboro, designed to give marketers deep insight into the consumers who follow specific Twitter & Instagram accounts, post about brands, and influence other users.…
NOW Affinio, from NowVertical, is a marketing strategy platform that helps marketers better connect with people using rich interest and affinity data. Using machine learning, Affinio reveals naturally-forming behavioral-based segments in consumer data sets.
Synthesio, an Ipsos company (acquired 2019) offers social monitoring and engagement tools. Synthesio competes with major listening vendors like Radian6 and Sysomos. A point of differentiation is that Synthesio offers a mix of technology and human analysis. In their view, human analysis…
MVPindex's software helps brands, properties, and agencies quantify the value of partnerships, sponsorships, and activations with an integrated omnichannel view that includes broadcast, streaming, social, digital, audio, in-venue, and on location. The software platform is designed…
New York-based Dstillery offers their eponymous platform as an "intelligence engine," essentially for cleaning and optimizing cross-platform customer data, for optimizing ad spend, targeting, and increasing conversion.
AIXON, from Appier headquartered in Taipei, creates a 360-degree view of audiences by unifying data across all platforms like apps, websites and CRM, and enriches audience profiles with Appier’s cross-screen technology.
People Pattern is a Software as a Service platform that supplies Audience Insights to brands, from the company of the same name in Austin. Via semi-supervised machine-learned algorithms and natural language processing, People Pattern aims to turn vast, messy public expression into…
Codec.ai headquartered in London helps brands to discover and tap in to the pockets of culture that drive growth, boasting AI with cultural strategist expertise.
Gravy Audiences, from Gravy Analytics headquartered in Dulles, designed to help reach more engaged consumers & improve ROI for advertising campaigns with location-based advertising audiences.
Affogata is a customer intelligence platform that helps brands manage their online reputation.
The Tribyl Buyer Intelligence Cloud uses machine learning to create a single source of truth on why and how customers are buying, and how they perceive a brand versus its competition. The solution helps to take guesswork and opinions out of Messaging and Positioning to improve conversion,…
Nielsen Audience Segments is a turn-key data solution that provides comprehensive audience profiles and powers next-generation campaign targeting by combining Nielsen’s proprietary data with data from trusted providers. Available on a custom basis directly, or on participating demand-…
KPI6 is a Software as a Service solution suite that large brands, agencies, and media centers can use to understand consumers, identify their needs and define audiences.
KPI6 analyzes a multitude of User Generated Content, owned media and ea…
CleverX is an audience discovery platform used by market research and insights teams to conduct quantitative and qualitative research with hard-to-reach business professionals at scale.
Learn More About Audience Intelligence Software
What is Audience Intelligence Software?
Audience intelligence software captures and analyzes online data about individuals, offering businesses insights into their target audience. The software aggregates information about an individual’s online activities and behavior, including their behaviors, preferences, and list of affinities or attributes related to them. Much of this data comes from users’ activity on social media platforms such as FaceBook, Twitter, Instagram, LinkedIn, etc. However, audience intelligence data can also come from survey panel research, market research, customer data held within the user’s CRM system, or organic search and traffic data found in SEO tools.
Importantly, audience intelligence platforms provide businesses with a comprehensive view of their target audience’s behavior and preferences, which they can then use to create specific personas and segments. This real-time view of their target audience gives companies the ability to make prompt, informed decisions on branding, marketing, advertising, content, product development, and services. This information is used to direct market research, form marketing strategies, identify influencers, and segment audiences.
Artificial intelligence and machine learning are often employed to analyze data, enhancing audience intelligence regarding demographics, media consumption, behaviors, interests, and opinions. Audience intelligence software provides insights at both the industry and individual levels.
Social media platforms such as Twitter, Facebook, and Google, often provide their own product-specific audience intelligence capabilities. Audience intelligence software is often used in conjunction with social media listening and monitoring platforms.
Audience Intelligence Software Features
Most audience intelligence tools will offer the following features:
- Captures audience/consumer data from online sources
- Social media data
- Market research data
- Survey panel research
- Customer data
- Uses AI to analyze a company’s target audience
- Provides insights on audience demographics, behaviors, and interests
- Identifies influencers
- Creates customer personas and audience segments
- Offers data sharing and integration with third-party platforms
- Social listening and monitoring tools
- CRM software
- Marketing automation software
- Digital advertising platforms
Audience Intelligence Software Comparison
Before deciding to invest in an audience intelligence platform, consider the following critical factor:
Use Case: Audience intelligence software can be deployed to serve a wide range of purposes. Evaluate the software for audience targeting, marketing research, content strategy, influencer outreach, competitor analysis, and product research to see how the software supports those features and aligns with your goals.
Pricing Information
Entry-level products range from $79 to over $180 a month. Based on the number of users, enterprise-level offerings begin at $700 a month and can cost more than $2,000 a month. Many vendors require obtaining a quote for pricing.
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Frequently Asked Questions
What does Audience Intelligence Software do?
What are the benefits of using Audience Intelligence Software?
- Segmentation – Helps understand how to best reach those audience segments who would be most interested in your brand.
- Personalization – Provides a deeper understanding of your target audience allows you to tailor your marketing efforts toward the individual needs and interests of your potential customers. It helps a business connect with its audience on a more personal level.
- Identifies Marketing Opportunities – Identifies what channel or channels your audience is engaging with the most.
- Content Development – By understanding what resonates with your audience, what they relate to and identify with, this software aids in the creative planning and content development designed to grab their attention.
- Efficiency – It mitigates the ‘noise’ to better focus on the audience you are trying to reach.
- Partner and Influencer Identification – The tools reveal which potential partners may be synergistic for your goals and which influencers will enhance your marketing efforts.
- Timeliness – Real-time, up-to-date data gathering, and analysis puts your fingers on the pulse of current trends.
What are the best Audience Intelligence Software products?
These are some of the more popular audience intelligence software products: