Best Call Tracking Software
Call tracking software tracks the source of inbound phone calls and provides call intelligence to marketers to drive inbound calls and optimize conversion to sales.
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CallRail offers phone call tracking, recording and analytics.
CallTrackingMetrics is a call tracking solution for all online and offline channels with real-time reporting and intelligent routing.
Convirza (formerly LogMyCalls) is a call tracking solution with features such as call recording, push-button accountability, and close rate tracking for every call.
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The Invoca platform delivers the inbound call intelligence required for marketers to capture and optimize customer engagement and sales beyond the click. From attribution to intent, marketers gain a complete understanding of the customer's journey across digital, mobile and offline…
Ringostat is a call tracking, end-to-end analytics, calling, and messaging platform.
The vendor states that it helps to optimize marketing considering the cost recovery, as well as build…
Retreaver is a call tracking solution that integrates into existing marketing automation platforms such as Oracle and Salesforce driven by powerful analytics and integrated security.
Revenue.io (formerly RingDNA ) is presented as a "sales acceleration engine" for inside sales teams using Salesforce. According to the vendor, its Intelligent Dialer for Salesforce aims to help outbound sales reps use Revenue.io to make more calls, connect with up to 400% more prospects, and fully automate voicemails. Part of the value proposition is also improving inbound call performance. Calls can be routed to the right reps based on any marketing source, complete with prospect d…
Phonexa is an all-in-one suite for marketing automation that empowers companies to optimize inbound web and call campaigns, and outbound call, email, and SMS campaigns, all while having the ability to enhance consumer journey every step of the way. Complete with seven turnkey solutions,…
LeadsPedia is a hosted Lead Distribution and Call Tracking and Routing Software that provides users with advanced validation, verification, routing, and monitoring capabilities.
LeadsPedia is designed to make information easier to se…
Telmetrics is a call tracking solution built to give marketing teams insight for campaign performance with unique phone numbers for campaigns across channels.
Keymetric is a call tracking solution built around call analytics, unlimited source and keyword call tracking.
CrazyCall is a cloud-based app that is designed to help contact centers and sales teams boost the performance of their outbound and inbound projects.
CrazyCall requires no download or technical skills. According to the vendor, users can start making and receiving calls directly in their browser within minutes of creating their account. With the automatic dialer, users no longer need to dial numbers manually. Users can also set rules to efficiently manage their outbound and inbound queue or reschedule calls automatically. Cra…
CallOutcome360 is a call tracking solution that includes features such as customized call routing, real-time insights with call based marketing, and an analytics-driven dashboard. This solution can be used ad agencies, marketing departments, and contact centers.
Ringba is an inbound call tracking and analytics platform for businesses, call…
Novocall is callback software designed to help users generate more sales calls from web visitors, and helps qualify leads and book sales calls for businesses.
JustCall is an AI-driven customer communication platform enabling instant connections through Voice, SMS, and WhatsApp. It simplifies workflow automation and team coaching within a unified interface, integrating with 100+ CRMs and essential business tools. Boasting users among over 6,000 global companies, JustCall empowers customer-facing teams with real-time AI insights. Its features encompass inbound/outbound call management, SMS/MMS messaging, versatile sales dialers, SMS workflows, AI-driven SMS Copilot, live monitoring, sentiment analysis, and CRM integrations, while offering global phone numbers across 70+ countries. The solution aims to streamline communication, enhances productivity, and elevates customer interactions. JustCall is an AI-driven…
DialogTech (formerly ifbyphone) offers call tracking, marketing attribution for calls, and other call analytics. Features include call attribution, call scoring, contextual call routing, call management, and automated voice notifications.
Addsource is a call tracking platform built to test the effectiveness of advertising by learning customer behavior, analytics, and measuring cost-per-order.
Dial 800 is a call tracking solution built to optimize marketing across platforms through tracking, routing and analyzing lead calls.
Outleads is a call tracking solution built to nurture inbound leads, identify the best prospects, and generate targeted advertising.
Learn More About Call Tracking Software
What is Call Tracking Software?
Call tracking software tracks the source of inbound phone calls. This is done by assigning unique numbers to different digital advertisements across channels and campaigns. These can be inserted dynamically into a website or landing page depending on the visitor’s source. Call tracking supports marketing attribution by determining which digital advertising campaigns are the source of calls.
Beyond attribution, call tracking apps provide call intelligence and conversion tracking. This includes discovery of caller characteristics (e.g. demographics) and call context such as if the caller is shopping online or a repeat caller. Call tracking applications achieve this through integrations with CRMs, Web Analytics tools, or other data stores. Leading call tracking applications can generate a lead score for the caller from these data, and route the call appropriately.
Additionally, call tracking software includes in-call analytics for optimization of various kinds. This might include call recording, sales guidance, and sales coaching, and call outcome analytics (e.g. conversion or loss, sales rep performance tracking, call quality, etc.). Data resulting from these analytics may also be used to guide retargeting efforts across digital channels.
Call Tracking Software Features & Capabilities
Call tracking applications include the following features:
Attribution matching inbound calls to digital ad campaign
Dynamic insertion of tracking number
Call conversion tracking
Caller intelligence (e.g. demographics, caller prior behavior)
Intelligent call routing
In-call analytics
Call recording and transcript
Sales and service guidance
Sales and service performance analytics
Lead scoring
Reporting dashboard
Integrations
Call tracking platforms require a number of integrations to function correctly. An integration with marketing automation platforms and ad serving platforms supply dynamic tracking numbers into ads and support digital campaign attribution. Integrating with the CRM is essential for call logging, caller characteristic retrieval for intelligent call routing, and other features.
For additional audience targeting and attribution, call tracking software can integrate with social media (e.g. Facebook). Integration with websites and web analytics also provides dynamic number insertion and attribution. And for full performance coaching and reporting call tracking apps must also integrate with marketing performance management suites.
Pricing Information
Call tracking software is available standalone or as part of a digital marketing analytics suite. Many vendors offer free trials and entry-level packages ranging around $20 per month supporting a relatively limited number of calls and call minutes. Middle tier packages supporting
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Frequently Asked Questions
What does call tracking software do?
What are the benefits of using call tracking software?
How much does call tracking software cost?
Entry-level call tracking software costs about $20 per month. Some vendors offer free trials or versions of their products.
Call tracking software can also be embedded in larger and more expensive digital marketing analytics suites.