Best Personalization Engines
A personalization engine (PE) is a type of recommendation technology. Companies use PEs to gather and analyze consumer data to better understand customer habits. Using this data to create personalized user experiences can help improve conversions. Personalization engines automate the process of segmenting, targeting, and testing to help achieve specific marketing goals. This type of technology combines data from many sources. It is often used with omnichannel platforms to create more relevant, customized journeys across...
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Optimizely Web Experimentation empowers teams to conduct experiments (without having to rely on developer resources) in order to test various user interactions, make website changes backed by data, and personalize customer experiences.
Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understandi…
Dynamic Yield is presented as an AI-powered Experience Optimization platform that delivers indivi…
Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-…
The Acquia Digital Experience Platform is an "Open DXP" with its two core pillars being content and data. Built on top of one of the largest open-source content management systems, Drupal, it aims to provide the flexibility and interoperability a modern organization needs. With…
Recombee, software from the company of the same name in Prague, offers an API that allows companies to generate recommendations with no discrimination towards domain or sector types, in order to provide the ease to monitor KPIs (such as CTR/CR) more efficiently and in real-time. Recombee…
Adobe GenStudio for Performance Marketing is a generative AI-first application that lets marketing teams create their own ads and emails to drive personalized marketing campaigns.
Adobe Journey Optimizer is a customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile, and more — in the moments that matter to customers.
AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-…
Coveo is an enterprise search technology which can index data on disparate cloud systems making it easier to retrieve. It has integrated plug-ins for Salesforce.com, Sitecore CEP, and Microsoft Outlook and SharePoint.
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
Crayon data is a provider of AI-led revenue acceleration solutions for large enterprises across the Banking, Fintech, and Travel industries, offering their flagship platform, maya.ai.
maya.ai helps ent…
Personyze is a personalization toolkit that provides tools to create engaging experiences on websites and across channels, using a combination of behavioral targeting, interest-based recommendations, and personalized email broadcasting.
The vendor states Personyze works on any website regardless of platform and can integrate with any CRM, any third-party email solution, and any analytics solution, and comes with Google Analytics integration and in…
Motionlab Platform is technology for agencies and brands that enables users to create personalized video communication.
Motionlab helps e-mails, MMS, app messages, and personalized videos reach the maximum potential of engagemen…
Qubit, now from Coveo (acquired October 2021) uses visitor history data to understand different user segments and serve personalized messages to segments using JavaScript. It is available as either a managed or self-service model. Data is collected using Qubit's own Universal Variable…
Wyng is used to build interactive digital experiences that engage customers at the right moments, collect their preferences and other zero-party data, and personalize their website experiences in real time. Whether the experience is a product finder quiz, promotion, or preference…
Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance.…
NiftyImages helps users to increase clicks in email campaigns using personalized images, countdown timers and live social feeds.
Algonomy (formerly Manthan-RichRelevance) is a customer engagement tool used primarily for omnichannel and eCommerce personalization. It is built for enterprise retail companies who want to personal web content, search features, and product recommendations in online stores. The Algonomy…
Learn More About Personalization Engines
What is a Personalization Engine?
A personalization engine (PE) is a type of recommendation technology. Companies use PEs to gather and analyze consumer data to better understand customer habits. Using this data to create personalized user experiences can help improve conversions.
Personalization engines automate the process of segmenting, targeting, and testing to help achieve specific marketing goals. This type of technology combines data from many sources. It is often used with omnichannel platforms to create more relevant, customized journeys across different channels and devices. From mobile to email to web, companies can serve up tailored recommendations, search results, and special offers. By anticipating customer needs, merchants can customize the entire user experience.
Personalization is useful because it helps businesses market better, without bombarding users. Optimizing the customer journey reduces choice overload. Helping customers find relevant content faster delivers a more satisfying user experience. Companies can increase conversions by putting the right products in front of the right customers at the right time.
Personalization systems can help marketers test what works and what doesn’t. PEs are valuable tools for reducing buyer confusion and increasing customer happiness.
While personalization engines match content to an individual user’s interests, customer data platforms (CDP) track and unify customer data.
Personalization engines have broad applications but overlap with e-commerce personalization software, which applies tailored content specifically within an e-commerce setting.
Personalization Engine Features
Most personalization engines will offer the following features:
1-1 Personalization
A/B Testing
Behavioral Predictions & Targeting
Campaign Segmentation
Customer Profiles and Insights
Geofencing
Marketing Channel Support
Recommendation Engine
Reports & Analytics
Personalized Discounts
Triggered Content
Website Personalization
Personalization Engine Comparison
Before choosing a personalization engine, consider the following key points:
Where and how do you want to offer personalization to your customers? You’ll want to choose a personalization engine that offers the capabilities you’re looking for.
Static vs. Continuous Learning: Continuous learning engines cost more but can help prevent stagnant personalization experiences over time. It’s important for personalization engines to keep up with current technology.
Know what your challenges are: Identifying pain points and areas for improvement will help you determine which engine best suits your needs.
Pricing Information
Most vendors do not disclose pricing or detailed plan information but do provide custom quotes. Some vendors offer free trials. Plans may begin at $199/month and up.
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Frequently Asked Questions
What does a Personalization Engine do?
What are the benefits of using a Personalization Engine?
What are the best Personalization Engine products?
Popular personalization engines include: