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### Audience Segmentation
Opinions vary on Dstillery's audience segmentation capabilities, with users expressing both praise and concerns about the platform's ability to create and target specific audience segments effectively. While some users appreciate the platform's ease of use and the ability to create custom-built audiences, others have raised issues regarding performance consistency and the availability of certain niche audience segments. The platform's strengths lie in its diverse range of data segments and the support provided by the customer service team in curating prospecting segments based on customer data. However, there are concerns about performance fluctuations and the need for more specific and granular segments to enhance targeting precision. Despite these mixed reviews, Dstillery's audience segmentation functionality remains a key aspect of its offering, catering to a wide range of audience targeting needs.

### Targeting Strategies
Users generally praise Dstillery's prowess in audience targeting and lookalike audience creation. While some users appreciate the ease of activating turnkey lookalike audiences and the ability to target specific URL groups, others express concerns about the quality of data groups and limited options for job title targeting. Despite some mixed feedback on the effectiveness of Dstillery's targeting strategies, the consensus leans towards acknowledging the platform's strengths in helping users identify and reach niche audiences through behavioral targeting and lookalike modeling.

### Customization and Personalization
Users generally appreciate Dstillery's ability to create custom audiences and customized data segments. They find value in the ease of use and the support provided by the Dstillery team in generating recommendations and insights. While some users have noted that the performance of custom audiences may not always differ significantly from pre-built options, the platform's flexibility in creating tailored segments on the fly is seen as a major advantage. Additionally, the Custom AI segments have been highlighted for their effectiveness in driving qualified traffic to websites. Some users have expressed a desire for more streamlined processes in building and sending custom audiences to platforms like TradeDesk. Despite some minor drawbacks, Dstillery's customization and personalization features are generally well-received by users for their ability to reach niche audiences effectively.

### Data Analytics and Insights
Users appreciate Dstillery's proactive approach in providing tailored insights and recommendations, which have proven instrumental in refining audience targeting strategies. The platform's ability to offer unique insights and assist with complex client inquiries has garnered positive feedback from users. While some reviewers mention a preference for more customized insights over pre-made segments, overall, Dstillery's data analytics and insights capabilities are seen as a valuable asset in driving successful marketing campaigns.

### Compliance and Privacy
Users have expressed varying opinions on Dstillery's approach to compliance and privacy in the evolving digital landscape. While some users appreciate the potential of Dstillery's ID-free targeting solution to navigate the cookie-less future, others have raised concerns about the lack of a comprehensive cookie-less solution. The ability to leverage first-party data for audience targeting has been highlighted as a key strength by some, while niche audience availability remains a challenge for others. Despite the mixed feedback, Dstillery's consistent performance as a third-party data provider and the effectiveness of its AI lookalikes in improving audience targeting have been acknowledged by users.

### Technology and Integration
Users generally appreciate Dstillery's innovative approach to technology and integration, particularly highlighting the effectiveness of its pixel and ID-free targeting solutions. The AI-driven audiences are also well-received for their adaptability and performance in campaigns. However, some users express concerns about the pricing of the ID-free solution, which may be a barrier for smaller advertisers. Despite this, Dstillery's commitment to staying ahead in a cookie-less digital landscape is acknowledged as a positive step towards future-proofing their offerings.

### Campaign Management
Users generally praise Dstillery for its audience generation capabilities in campaigns. While some users have experienced hit-or-miss performance, attributing it to other campaign variables, the majority appreciate the availability of custom audiences for creating more targeted and niche campaigns. Dstillery's team is commended for their engagement and willingness to assist in optimizing campaigns. However, there are suggestions for the platform to offer more specific and granular segments to enhance campaign performance further. Despite some mixed feedback, Dstillery has consistently delivered top-performing results in campaigns, particularly in ROAS/CPA campaigns, where leveraging audiences has proven successful. Some users have expressed a desire for occupational targeting audiences, which are currently unavailable for programmatic display/video campaigns.

### Programmatic Advertising
Some users appreciate Dstillery's expertise in programmatic advertising, particularly in adapting to a cookieless environment and their efforts to combat fraud in the digital media landscape. However, there are concerns raised about the effectiveness of Dstillery's programmatic advertising strategies, with some users questioning the relevance of their audience targeting approach compared to other methods like content targeting through PMP deals. Despite these mixed reviews, Dstillery's commitment to innovation in the face of evolving data privacy laws and their ability to offer custom audience segments that are easy to implement in various DSPs have been noted as positive aspects by users.

### Performance Metrics
Users consistently highlight Dstillery's performance metrics as a key strength, noting its ability to deliver top-performing results and drive success for campaigns. While some users mention occasional variability in performance, overall sentiment leans towards positive outcomes and effective targeting. The platform's custom AI segments, particularly those based on Site Visitors and Site Converters, are commended for driving qualified traffic and enhancing campaign performance. Additionally, users appreciate the platform's focus on quality data targeting, which contributes to achieving desired results.

Users frequently recommend the following actions when using Dstillery:

1. Test Dstillery's ID free solution to add scale to existing 1st party audiences: Customers have found value in exploring Dstillery's ID free solution to enhance the size of their existing first-party audiences. This recommendation suggests that testing this feature can help businesses reach a broader customer base.

2. Utilize Dstillery's custom Lookalike audiences for valuable incremental audiences: Reviewers advise partnering with Dstillery and leveraging their custom Lookalike audiences. This suggestion implies that by utilizing these tailored audience segments, businesses can target new and valuable potential customers.

3. Stay in close contact with your Dstillery representative for quick issue resolution: Users recommend maintaining regular communication with their Dstillery representative to address any concerns or problems promptly. This guidance emphasizes the importance of actively engaging with the vendor to ensure efficient issue resolution.

It is worth noting that some users also suggest familiarizing oneself with Dstillery if working in an agency and asking questions as needed. Overall, reviewers highly recommend using Dstillery as it is described as easy-to-use, effective, and helpful in supporting campaign performance.

Dstillery has proven to be a powerful tool in the advertising industry by solving multiple business problems. Users have found that the product's ability to navigate around the lack of cookies has been immensely helpful. This feature helps users find curated Lookalike audiences for their clients, enabling them to tap into all of their clients' ideal audiences and ensuring segments used are spot on. As a result, users can create more efficient and customized data segments, leading to improved media performance for their clients.

Moreover, Dstillery has helped bridge the gap between audience sourcing and targeting. The product ensures that advertising is going to qualified users as much as possible and provides solutions for the cookie-less future. Users have noted that Dstillery gives them quality audience data that's updated continually for their clients. They can also work with top-performing audiences to drive the best performance for clients' KPIs. Additionally, by identifying demo and behavioral insights on their users, users can create custom segments utilized by pixels, offering audience insights to their clients. Ultimately, Dstillery offers a solution that improves efficiency in the advertising process while providing valuable data insights.

Efficient Customer Service: Users have consistently praised Dstillery for their efficient and reliable customer service. Many customers noted that the team was responsive to all requests, helping with curating prospecting segments based on customer data and other prospecting factors. 

Easy-to-use Platform: The platform provided by Dstillery has been deemed easy to use and navigate by many users. They appreciated the options available for creating highly specific or expanded segments, as well as the ability to create custom audiences quickly.

Custom-built Audiences: A large number of users found Dstillery's ability to create custom-built audiences invaluable. They appreciated being able to find unique niche audiences that they couldn't locate elsewhere and found the insights very helpful in improving their campaigns' targeting strategies.

User Interface: Some users have found Dstillery's user interface to be non-user friendly and difficult to navigate, resulting in longer time taken for building audiences.

Limited Granularity of Segments: A desire for more specific and granular segments has been expressed by some users. They wish to see more options available when certain audiences do not fit the mold of all clients.

Pricing: There are concerns that pricing for Dstillery's ID-Free solution may be out of reach for smaller advertisers.

New York-based Dstillery offers their eponymous platform as an "intelligence engine," essentially for cleaning and optimizing cross-platform customer data, for optimizing ad spend, targeting, and increasing conversion.

Audiense is a social marketing platform focused on Twitter analytics. The company and product was formerly called SocialBro, and rebranded in 2015. Capabilities include social listening, social marketing, and Twitter advertising.

Audience Insights

Twitter Marketing (formerly Socialbro)

Free Trial

Standard

Professional

Advanced

Sprout Social

Dstillery

Audience Intelligence

Dstillery is the leading custom audience solutions company, empowering brands and their agencies to maximize the value of customer data and transform the way they connect with their audiences.
<br><br>Our premier product, Custom AI Audiences, is built by just-for-your-brand Custom AI models that deliver the ideal combination of accuracy and scale. Because Dstillery rescores candidates in and out of audiences every 24 hours, our audiences are always up-to-date and on-target. That’s why brands across Retail, CPG, Finance, Luxury, B2B, Telco, Travel, and Tech rely on Dstillery’s audience solutions for branding and direct response initiatives to thrive.
<br><br>To learn more about how Dstillery can build your best audiences, visit dstillery.com. For career opportunities, visit dstillery.com/careers.

Introducing ID-free Custom AI™: Cookie-Less Targeting

ARE YOU PREPARED FOR A COOKIELESS WORLD?

In 2023, the third-party cookie — the foundation for programmatic advertising — will be retired; leaving the industry uncertain of the future of digital advertising. 

That's why we created a new, cookieless ad targeting product,  ID-free Custom AI™.

Modeled from a brand’s own data, Dstillery’s ID-free Custom AI solution uses privacy-friendly signals to identify and target a brand's best customers across the programmatic web, proven to achieve scale & accuracy.

Future-proof your media buying and target high-propensity customers for your brand without IDs, cookies, or any personal information. 

To learn more, visit: https://dstillery.com/id-free-custom-ai-solution

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