Name: Ezoic
Rating: 8 (4 reviews)
Author: Ezoic Inc

Customer Identity and Access Management (CIAM)

Help Desk

Web and Video Conferencing

Customer Support

Feature Management

Java Technologies

Performance Testing

Software Configuration Management

Development

Business Intelligence (BI)

Collaboration

Dropshipping

Electronic Signature

Enterprise Generative AI

Intellectual Property (IP) Management

Supply Chain Visibility

Whistleblowing

Enterprise

Accounting

Accounting and Tax Services

Financial Risk Management

Treasury Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

eLearning Content

Human Resources

Blockchain-as-a-Service (BaaS)

Business Process Automation

Business Rules Management

Cloud Storage

Consulting and Advisory Services

Data Replication

Database DevOps

Database-as-a-Service (DBaaS)

DevSecOps

Encryption Key Management

Enterprise Service Bus

Fraud Detection

IT Alert Management

Integration Platform as a Service (iPaaS)

Message Queue

Mobile Data Security

Network Performance Monitoring

Network Security

Office Migration and Repair

OpenStack Cloud

Secure Access Control

Single Sign-On

Test Management

Testing Services

Vendor Risk Management

Virtual Data Room

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Email Marketing

Email Testing

Grant Management Software

Livestream

Marketing Automation

Social Media Advertising

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Task Management

Professional Services

Customer Relationship Management (CRM)

Intelligent Virtual Assistant

Sales

Military and Defense

Shipping

Veterinary

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

unbounce

Google Analytics

Google

AdEspresso by Hootsuite

Hootsuite

Optimizely Web Experimentation

Optimizely

Wingify Pvt Ltd

Adobe Target

Adobe

AB Tasty

Kameleoon

Google Content Experiments (discontinued)

Discontinued Products

Google Optimize

Webtrends Optimize

Convert Experiences

Convert

Tech Cares 2022

### Ad Monetization Strategies
Users consistently praise Ezoic for its ad monetization strategies, highlighting the platform's ability to enhance revenue generation and maximize earnings from ads. Reviewers appreciate the flexibility of integrating multiple ad networks like Adsense and Media.net, allowing them to diversify their revenue streams and optimize earnings. While some users express concerns about the impact on page speed, overall, Ezoic's ad monetization strategies are seen as a valuable tool for small websites and blogs looking to increase their ad revenue without stringent traffic requirements. The platform's data-driven approach to ad placement and optimization is commended for its effectiveness in maximizing ad revenue potential.

### Revenue Generation Methods
Users unanimously praise Ezoic's revenue generation capabilities. They highlight the significant increase in income compared to other platforms like Adsense, with some reporting up to 30% more revenue since switching to Ezoic. The availability of dedicated tools and support from account managers to enhance website performance and SEO ranking is a standout feature for many users. Additionally, the ease of generating revenue without strict traffic requirements and the access to a wide advertising sub-network contribute to a positive experience with Ezoic's revenue generation methods.

### Monetization Programs and Platforms
Users generally have mixed opinions about Ezoic's Premium monetization program and its pricing structure. While some find the program beneficial in improving ad revenues and providing support, others express concerns about the cost and the contractual obligations associated with the Premium program. It appears that the pay-to-play model of the Premium program may not align well with the preferences of all publishers, leading to varying perspectives on its value and effectiveness in monetizing websites.

### Ad Placement and Management
Users have expressed mixed opinions about Ezoic's ad placement and management capabilities. While some users appreciate the AI-based ad placement optimization and detailed analytics dashboard, others have raised concerns about the setup process being cumbersome and the ad blocker not functioning effectively. The learning curve for implementing the software has been highlighted as a challenge by some users, although they acknowledge the benefits once mastered. It seems that user experiences vary when it comes to ad placement and management with Ezoic, with some finding it beneficial for optimizing ad performance and revenue, while others find it less intuitive and prone to issues with ad display.

### Ad Network Integration
User feedback on Ezoic's ad network integration is quite diverse. While some users appreciate the ability to integrate multiple ad networks like AdSense and Media.net, others find the integration process frustrating and time-consuming. Issues such as DNS routing, performance impact, and ad placement quality have been raised, indicating a mixed sentiment towards Ezoic's ad network integration capabilities. Despite some positive experiences with increased revenue and customer support, concerns about setup difficulties and site appearance persist among users.

### Advertiser and Publisher Networks
Users have expressed mixed feelings about Ezoic's advertiser and publisher networks capabilities. While some appreciate the tools provided for content creators to enhance their online businesses, others have faced challenges with the setup process and ad placements. The AI-based ad placement feature has received criticism for sometimes placing ads in undesirable locations, impacting the overall user experience. Additionally, concerns have been raised about the effectiveness of the ad blocker in blocking certain ads, leading to potential violations of ad presentation quality standards. Despite these drawbacks, some users have reported an increase in revenue when using Ezoic alongside Google Adsense, highlighting the potential benefits of leveraging multiple ad networks for monetization.

### Website Optimization Techniques
Users generally praise Ezoic's website optimization tools for enhancing site performance and speed. The consensus among reviewers is that Ezoic's website optimization techniques effectively improve overall site speed and browsing experience. While some users have experienced challenges with the setup process and integration, many appreciate the AI-driven optimization features that contribute to a more streamlined and efficient website performance. Additionally, Ezoic's tools for improving SEO ranking and site usability have been positively acknowledged by users, highlighting the company's commitment to enhancing website optimization techniques for publishers of varying sizes.

### Performance and Speed Enhancement
Users consistently highlight Ezoic's performance and speed enhancement tools as key factors in their positive experiences with the platform. The ability to utilize features like LEAP for optimizing website speed and performance has been well-received, with users noting improvements in site loading times and overall user satisfaction. Ezoic's focus on enhancing performance through dedicated tools and support has garnered praise from users, who appreciate the impact on their website's functionality and user engagement.

### User Experience Improvement
Users appreciate Ezoic's user experience improvement tools for providing in-depth insights into user behavior and enhancing website performance. While some users acknowledge the impact on performance when using Ezoic, they also recognize the platform's efforts to mitigate this downside and prioritize user experience. The general sentiment leans towards a positive view of Ezoic's user experience improvement capabilities, with users valuing the analytical data insights and tools provided for understanding and optimizing user behavior.

Users commonly recommend the following about Ezoic:

1. Waiting to hear from an account representative before setting up Ezoic is suggested. This recommendation implies that there may be additional information or guidance provided by the representative that can optimize the setup process or address specific concerns.

2. Utilizing Ezoic to maximize earnings with AdSense and other networks is recommended. This indicates that users have found success in using Ezoic alongside other advertising networks to generate revenue.

3. Ezoic is praised as a great and user-friendly tool for creating content and saving time. This recommendation highlights the positive experience users have had with Ezoic in terms of its ease of use and efficiency in content creation.

Overall, users recommend Ezoic for its potential to understand user behavior on a website, its ability to enhance earnings when combined with other networks, and its usability in content creation.

Ezoic has proven to be a valuable tool for website optimization and increasing revenue for users. With Ezoic, users can easily get their ads up and running on their websites while improving overall ad performance. It is especially beneficial for sites with 1-2,000 users who are looking to take their monetization strategies to the next level. The platform offers an excellent alternative to Google Adsense, allowing users to generate passive income through display ads.

One of the key advantages of using Ezoic is that it eliminates the need to work directly in Google's Ad platform, which often pays lower rates and offers less targeted ads. Users appreciate that Ezoic provides a competitive option and allows them to have more control over their ad placements. They have reported earning more money from ads compared to using Adsense alone, enabling them to expand their websites and increase their revenue.

Furthermore, Ezoic offers robust analytics tools that help users understand their user base and behavior, providing valuable insights for optimizing their websites. Users have found the ton of analytics provided by Ezoic to be incredibly helpful in better understanding their revenues and making data-driven decisions.

In addition to its monetization features, Ezoic also offers top-of-the-line customer service and support. Users highly recommend Ezoic for both small and big publishers, as it offers better rates of return for their sites compared to other networks. With features like Leap that improve site speed, comprehensive tutorials, documentation, and weekly Zoom meetings, Ezoic ensures that users have the necessary resources to maximize their revenue and website traffic.

Overall, Ezoic proves to be an excellent platform for monetizing web traffic through display ads, offering advanced optimization tools, analytics insights, and exceptional customer support. Whether managing advertisements or handling ad transactions, Ezoic provides users with a seamless experience while helping them generate maximum revenue from their websites.

Difficult for advanced publishers: Some users have found the system challenging to navigate, particularly when it comes to DNS routing. They have encountered issues with DNS and had to switch to the Wordpress Plugin.

Negative experience with Premium program: Several reviewers expressed dissatisfaction with the Premium program, stating that they felt coerced into compliance through legal language used by the company. Concerns were raised about the pricing of the Premium program and suggestions were made to add a live chat functionality for escalated users. The pay-to-play model of the Premium monetization program was also criticized.

Low ad rates compared to other networks: A number of users feel that Ezoic's overall ad rates are lower compared to other advertising networks. They mentioned that there are alternative platforms that offer better service and higher payouts, albeit with a higher minimum pageview threshold.

Easy Integration: Many users have found Ezoic easy to integrate into their websites, especially if they are willing to give up full control on integration, caching, and more advanced website setup. This has been particularly beneficial for small websites just starting out. Some reviewers note that Ezoic's ease of integration sets it apart from other platforms.

Proactive Account Managers: Users appreciate the proactive nature of Ezoic's account managers who suggest adjustments to boost revenue. According to multiple reviewers, these proactive suggestions have helped them maximize their earnings and optimize their ad placements effectively.

Valuable Weekly Email: The weekly email published by Ezoic provides valuable advice on how to increase traffic and sales, which users find helpful in optimizing their website performance. Multiple users mention that the insights shared in these emails have resulted in noticeable improvements in revenue generation and overall website success.

Ezoic gives independent publishers a fully-automated, scientific solution for improving income from advertising as well as improving user experience. Ezoic technology is a fully automated multivariate testing platform for webmasters who might not have the time or the ability to construct multivariate tests for their site. It is  designed for content publishers to improve income from advertising by automatically testing ad placement and usability metrics (Ezoic is not for ecommerce or marketing optimization use). Using Ezoic gives a site owner a scientific way of improving income from advertising without detracting from user experience. By balancing usability metrics (like time on site, page views per visitor, and bounce rate), against the ad income Ezoic finds page layouts that give sustainable and permanent earnings and UX improvement for any site.


Personal

Professional

Expert

Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create  customized, responsive landing pages for their marketing campaigns.

Premium

Essential

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

Oracle Marketing

Ezoic

Webinar: Lead Product Developer Bobby Dimmick Performs Live Demo of New Ezoic Feature

How to Use Ezoic's FLICKIFY and Let A.I. Make Your Videos

Likelihood to Recommend

Testing and Experimentation

Results and Analysis

a/b experiment testing

Multivariate testing

Cross-browser testing

Test significance

Visitor recordings

Preview mode

Dynamic experiment activation

Click analytics

Experiments results dashboard

Ezoic Inc

These features enable companies to plan, set up, and execute different types of tests (e.g. A/B, A/B/n, multivariate, split URL tests).

Create and test variations of a website, changing site elements such as headlines, CTAs, images, page design and layout, technical SEO changes, and new feature additions and collect statistical results of each variation’s conversion rates or other metrics.

Split URL testing

Test out larger design changes by splitting your site traffic across two different landing pages to identify which site performs the best. It can be used to test the impact and feasibility of things such as new designs, personalization efforts, and new site architecture.

Ability to test multiple site design changes at once across one or multiple variations and identify which variation impacts conversion rates, or other predefined goals, the most.

Multi-page/funnel testing

Create an experiment that makes changes across multiple pages, like a funnel or a site-wide experience.

Preview your experiments across multiple browsers at once.

Mobile app testing

Ability to run tests to optimize mobile applications.

Ability to set the statistical significance level, or confidence interval, of a given test, for example at the 90% or 95% level.

Visual / WYSIWYG editor

Set up A/B testing campaigns using a WYSIWYG editor to create site versions and preview design changes before testing them. These editors often don’t require coding knowledge in order to operate them.

Advanced code editor

Allows users to create and edit experiments with HTML, CSS, JS.

Page surveys

Create on-page surveys and select which segment of users are asked survey questions using defined audience segments (e.g. new vs. returning users, mobile users, desktop users, etc).

Watch recordings of user sessions to gain insights on site visitor behavior and identify areas to improve site visitor experience.

Preview your experiment before running it live on your site or app.

Test duration calculator

Automatic calculation of the estimated test duration needed to gain statistically significant results.

Experiment scheduler

Ability to schedule experiments to run, or not run, during specific times (e.g. Not to run during a holiday weekend or while a site-wide promotion is going on).

Experiment workflow and approval

Ability to assign different phases of the experiment process to your team and approve next steps for an experiment or campaign.

Ability to activate an experiment after the page’s initial load based on a set of conditions (e.g. if the visitor takes certain actions).

Client-side tests

Ability to run client-side tests (e.g. A/B, A/B/n, multivariate, and funnel tests) to test out UI changes.

Server-side tests

Ability to run server-side tests (e.g. A/B, A/B/n, multivariate, and split URL tests) to test out more complex design changes, roll out features to specific audience segments, or split site traffic between different site versions.

Mutually exclusive tests

Ability to make tests mutually exclusive so that a given visitor is only part of one test at a time, this helps prevent tests from interfering with one another.

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

Standard visitor segmentation

Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.

Behavioral visitor segmentation

Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.

Traffic allocation control

Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.

Website personalization

Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.

Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.

Heatmap tool

A tool that shows which elements of the page generate the most visitor engagement.

Click analytics reports display how many clicks certain page elements receive and provides visitor engagement insights.

Scroll maps

Scroll maps display how far down the page users scroll.

Form fill analysis

Enables users to view visitor interaction with forms and identify which parts of the form visitors fill out first and which fields lead to increased visitor drop-off.

Conversion tracking

Enables users to set up and customize conversion funnels to track site visitors' journeys and determine areas that see the most visitor drop-off.

Goal tracking

Enables users to set up key website/mobile performance metrics on their landing pages and track them.

Test reporting

Provides users with reports for each test that record the performance of each variation tested against selected metrics such as conversion rate. These reports indicate when a given test variation has performed statistically better than the original (control) site version.

Results segmentation

The ability to segment test results by specific criteria (e.g. browser type, device type, source, time of day, campaign).

CSV export

Ability to export test results as a CSV file.

Ezoic

Overview

What is Ezoic?